Shopper Marketing Manager

Are you a Shopper Marketing Professional looking for an exciting new role?

A top FMCG global business is actively seeking a Shopper Marketing Manager to lead activation excellence within the Major Grocers, High Street Retailers and online.

The shopper marketing function is continuing to grow within this business and while they have some key contacts within the major retailers it will be your job to make sure that they are in contact with all of the right stakeholders to help develop and create leading in-store activation.

Working with this global brand's products which lie within multiple categories and channels you will activate brand plans tailored to the individual needs of all the grocers involved. Naturally this is a customer facing role with large internal and external stakeholders network, so we are looking for someone who can foster collaborative relationships with all to drive the business forward.

Key Responsibilities:

The Trade Marketing Manager is responsible of implementing effective and timely trade marketing activities to a high standard in terms of brand, category and sales performance, balancing strategic objectives with tactical opportunities.

It is important that he/she has a good understanding of the products/category as well as the target customers within the channel to ensure the trade marketing approach is aligned to maximize the impact of communication.

The Trade Marketing Manager owns the trade marketing funds and manages the investment plan behind all trade marketing activities for the channel.
He/she develops the annual trade marketing plans and consecutive quarterly plans as well as has the responsibility to evaluate the return on the investment with each retail partner.

To be successful in this role you will need to be a creative and entrepreneurial self starter who has a challenger mind set. You will need a few years' FMCG/food experience within a sales, marketing or shopper marketing role. You will also be highly analytical and have the ability to manage multiple stakeholders while maintaining a proactive approach.