Senior Brand Manager
- Employer
- Carlsberg UK
- Location
- Northampton, Northamptonshire
- Salary
- £Competitive plus excellent benefits
- Closing date
- 23 Jun 2016
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Marketing
Job Details
Senior Brand Manager
£Competitive salary plus excellent benefits
Northampton
This is a rare opportunity for a commercially astute Senior Brand Manager to champion a portfolio of industry leading brands developing and executing leading edge marketing strategies.
You probably know us best for Carlsberg and Carlsberg Export. But, there’s more to us than meets the eye. From Tetley’s to Tuborg, San Miguel to Somersby Cider – we produce lots of leading brands.
We are the official beer of the UEFA EURO 2016 Championships, not to mention our partnership with the UK’s best festivals – Glastonbury and Download to name just a couple. What keeps us ahead of the game is our ability to blend new product development with impactful marketing – which is where you’ll come into your own.
You’ll be expected to champion a portfolio of brands, including a leading World Beer brand in the UK, ensuring that each outperforms the competition and delivers profitable sales. In meeting this objective, you’ll be the focal point for all brand activity – from strategic and operational brand planning to well-targeted consumer communications, category development and brand presentation.
We are looking for an experienced Brand Manager or Senior Brand Manager with the passion and drive to excel in this high profile position within Carlsberg UK. With a degree or equivalent, preferably in a marketing/business subject, and ideally CIM-qualified, you’ll need solid marketing mix experience, to include ATL advertising development and media planning that demonstrates the ability to take P&L responsibility and use analysis and customer insights to meet brand objectives. Influential and inspiring, your flair for building stakeholder relationships will be complemented by strong verbal, numerical and presentation skills. You will be a positive influencer with strong project management skills. Passionate, committed and with a consumer and customer focussed approach you will have a good understanding of channel marketing and category management.
Carlsberg offers a reward package which comprises of a competitive basic salary and an impressive range of benefits, including private medical insurance, bonus scheme, share save options, a Defined Contribution pension scheme, generous holidays and of course a product allowance for you to enjoy our products responsibly with your friends and family..
Please note that internally this role is known as Brand Manager due to titles being aligned across the Western Europe region.
Company
Carlsberg. To many we’re a famous Danish pilsner beer. To others, we make the best beer adverts ever, probably. To our colleagues, we’re so much more. We’re a brewer with 170-years of heritage and a reputation for making great beer at breweries across the world. We support this through continuous scientific innovation, centred at the Carlsberg Laboratory in Copenhagen, where the pH Scale was developed.
Alongside Carlsberg Pilsner, our enviable portfolio of beer brands includes Carlsberg Export, San Miguel, Tetley’s, Poretti and Brooklyn Lager. Some we brew, others we licence from our valued brewing partners Mahou, San Miguel and Brooklyn Brewery. We build these brands through iconic communications and sponsorship assets that include Glastonbury and Live Nation festivals, such as Reading, Leeds, Wireless and Latitude.
Above all else, we have a purpose and commitment to Brewing for a Better Today & Tomorrow, which is core to everything we do, from sales to sustainability. Carlsberg really is a great place to work. Internationally renowned brands, an exciting and stimulating environment and outstanding opportunities for personal development on a global stage. With such a diverse range of jobs and huge professional challenges, this is a place where passion and the desire to achieve really can make a difference.
Every day is different. Every day we look at new ways to perfect what we do and to be the best. And, it’s our people that are key to this. It’s a place where team means everything – yet every individual has the opportunity to shine. So on top of the culture and career development opportunities that make working with us so rewarding, we’ll also give you a product allowance, a flexible benefits scheme and generous holidays. So are you in the pursuit of something better and like what you’ve read so far? Then check out our current vacancies today.
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