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Innovation Brand Manager - WESA Grains

Employer
PepsiCo
Location
Reading
Salary
Competitive
Closing date
11 May 2016

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing
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Job Details



PepsiCo are on the look-out for an Innovation Brand Manager (Grains) to take responsibility for Innovation projects across 9 countries across Western Europe region. You will be specifically responsible for managing the Portable Breakfast agenda involving 2 Blue Chip launches in 2017 along with translating the global strategy for future growth in this space.

Reporting into the Senior Marketing Manager, the specific responsibilities of the job include:
  • Manage a key part of the innovation agenda. Be able to drive the strategy along with the Sr. Marketing Manager and independently transition the execution in market to the local BU's.
  • Translate the strategy from the global team to ensure local relevance and incrementally.
  • Initiate next phase projects to ensure long term growth and consumer relevance in this space.



    • What we're looking for…



    The role requires a strong marketer with the ability to interact well with multiple stakeholders with sensitivity for cross-regional issues.



    Your experience will include…

    • Creating sound strategies that can be executed in market;
    • Developing hypothesis from consumer feel and data sources to identify opportunities for the business;
    • Turning complex business cases into easy to digest sound bites / core messages to enable swift buy in of senior management;
    • Impacting and influencing x-functional partners and senior management;
    • Management of external agencies/partners;
    • Developing and implementing commercially successful NPD;
    • Leading cross-functional team;
    • Commercial acuity.



    …and you will be able to demonstrate the following skills…
    • Decision making and sound judgement;
    • Influencing and persuasion within the business: Skilled communicator able to sell ideas and plans to diverse audiences throughout the business;
    • Analytical thinking and numerical analysis to identifying trends and patterns in multiple sources of data/information;
    • Interpreting consumer insights to develop hypotheses to grow business;
    • Planning and implementation: Excellent project manager with a proven track record of delivering outstanding results;
    • A team player: Ability to work across levels and cross function teams;
    • Tenacious and resilient: Ability to stay focused on project and tackle obstacles to deliver business results.


    APRIL

    Company

    PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

    Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

     

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