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Assistant Category Manager- Exciting Branded Business

Employer
Category Captain
Location
Alconbury Focused
Salary
£Attractive Salary + Benefits
Closing date
19 May 2016

Job Details

Who We Are

The Westland is a place where good life flourishes. It's a place where the bees are buzzier, the smells more fragrant, the sounds more heightened and there is MORE LIFE

Westland Horticulture was established in 1990 in Dungannon, County Tyrone.  Since its early days of producing compost, Westland has grown in size and strength and is now one of the leading and fastest growing horticultural companies in the UK.

Supplying a wide range of market leading gardening products to the industry including growing media, lawn treatments, lawn seed, plant food, pest control, fungicides, weed killers and mulches. Westland is guaranteed to bring more life to the garden.  Westland also own the market leading brand of seed Unwins and wild bird feed ranges Peckish, Nature’s Feast and Bucktons.

Westland’s products are available for purchase in independent garden centres, large retailers on the high street and online and also in most supermarkets across the UK.

As part of our continued growth we are now seeking to appoint an Assistant Category Manager

This is a great opportunity for a candidate looking to further enhance their category marketing career within one of the UK’s fastest growing gardening businesses   

The Role

As the Assistant Category Manager you will become the acknowledged expert of the category and build strong relationships by sharing credible information and guidance both internally and externally.

Reporting to the Category Manager you will support the formulation and development of category projects and strategies for major multiples in different retail channels within the gardening and wild bird care arenas.

Engaging well internally and externally, you will have a consumer and customer centric approach to your role, along with having the ability to liaise with internal (marketing and sales) and external customer teams with the aim of extracting the full value out of data coming into the business and ensuring that category and strategic plans are robust.

Championing the business with passion and belief across all areas of the business, you possess analytical and creative marketing skills that allow you to influences decision making and presents Westland in an industry leading way.

Key responsibilities include:

  • Collation and cleaning of internal and external sales data (including retailer extranet EpoS data),
  • Maintain, update and communicate regular changes in the marketplace across multiple retail channels with the delivery of weekly and, monthly reports on retailer and market performance by category.
  • Support the category manager by developing and delivering category insight; highlighting key market trends from insight providers such as Dunnhumby, AC Nielsen, GFK and other retailer insight.
  • Management and maintenance of market audit data with the ability to extract insights Review business activities and provide feedback to management.
  • Create customer category reviews and sales proposals as required Conduct post- promotion investigation to study the marketing impact to category and brand.
  • Provide and support the development of customer relationships by becoming the go-to source for category insight in the gardening wild bird industry.

Skills and Experience

  • Advanced Excel skills with the ability to be hands on with data manipulation
  • Experience of using AC Nielsen, IGD, DunnHumby, Kantar and retailer extranet systems would be advantageous, but not essential
  • Highly motivated, with an analytical and innovative approach to extracting insight and market trends from key data sources to deliver persuasive and an engaging view on the market
  • Experience or a desire to work within FMCG, who prides themselves in being highly accurate and with their head in the detail
  • An understanding of merchandising principles and shopper behaviours
  • Passionate about understanding shoppers and retail customers

Personal Attributes

  • Flexible and team oriented
  • Must have good communication skills and have the ability to influence internal and external teams
  • Ability to extract the full value out of data that delivers valuable insight to Westland and its customers
  • Problem solving, creativity
  • Must show interest and enthusiasm
  • Must have a can-do attitude
  • Must be self-confident
  • A self-starter with hands on pragmatic approach

 

Please Note: We have chosen to worth with Category Captain & 1 other PSL Recruitment Group; therefore we kindly ask that “Other/Non PSL recruiters” respect our decision and do not contact us in relation to this role. Thank You.

Company

Category Captain is a division of PT Executive. 

Welcome aboard Shipmates! I'm Category Captain and my mission is to help you navigate your career across the Waters of the FMCG & Consumer Durable Marketplace.

 

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