Product Marketing Manager

Product Marketing Manager

At Euro-Pro (a member of the SharkNinja family of companies) our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice.

We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey.

People need to think big, move fast and want to make a significant impact.

Are you ready?

Position Summary

The Product Manager will oversee a product portfolio and will be responsible for directing marketing activities to maximize sales and profits for the international markets. The PM will also lead a cross-functional team in the development and execution of the assigned portfolio of new product development marketing activities. The PM will plan, organize, direct and provide the leadership to achieve short-range and long-range business development objectives.

Essential Functions

• Managing a rolling 9-12 month "pipeline" of qualified new products for designated product portfolio. New product development will include developing basic marketing strategies (i.e. product definition, branding, required features, packaging, pricing, etc.)
• Developing marketing plans, business plans, sales strategies and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules and action assignments.
• Perform ongoing profitability and cost reduction initiatives on existing products.
• Ensuring that the existing product line is supported and recommending line changes as needed.
• Using POS from key accounts to monitor movement and market share. Make strategic/tactical recommendations to management on an ongoing basis.
• Working with 3rd party vendors to design and implement market research; analyze and present results to senior management.
• Writing briefs and executing new product packaging and packaging updates to existing products.
• Developing annual sales forecasts and working with the Demand Planning and Supply Planning to establish inventory coverage targets and ensuring coverage targets are being maintained.
• Working with Sales and Trade Marketing to facilitate the selling process, including PowerPoint presentations, relevant market data, samples and artwork.

Attributes and Skills

• Drive, determination and a self-disciplined approach to achieve results
• Ability to work in a fast paced environment and demonstrate a sense of urgency while not compromising the quality of work
• Ability to multi-task and handle shifting priorities
• Ability to come up with creative, analytical solutions to complex, technical problems
• Strong detail orientation with demonstrated strength in process and planning
• Ability to think independently with little or no supervision, and generate ideas within area of expertise.
• Strong written and verbal communication skills
• Ability to deal with abstract concepts, systems and ideas while organized, self-disciplined
• Ability to make decisions utilizing available information

Requirements

• 5+ years of product marketing experience preferably from the consumer goods industry and global markets
• Solid analytical skills with the ability to solve problems and develop creative solutions
• Ability to manage cross-functionally and across an organization
• Excellent communication and interpersonal skills
• Packaging Development
• Experience managing outside agencies for research, advertising, and public relations
• Ability to work in a fast paced, deadline driven environment
• In depth knowledge of product marketing, positioning, merchandising and supply chain management.

Education/Certifications/Affiliations

• Bachelor’s degree in Marketing or Business
• MBA in Marketing and/or Management highly desired

£negotiable

Cv to: Sgalvin@sharkninja.com