Marketing Director - Branded Food Manufacturing Business

This is an exciting opportunity for a Marketing Director to lead the strategic marketing agenda for this growing branded food business. This role will form part of the Senior Leadership team and will therefore be critical to the future development of the brand and business.  

As Marketing Director you will be an experienced strategic Marketing individual who has operated at Head of or perhaps Director level already. You will have a demonstrable track record of creating and leading a brand marketing strategy within an FCMG food manufacturing business. You will have experience of building a brand, building solid relationships with the major retailers and be able to manage a small team. You will be able to think strategically and commercially and be driven by being best in category.

The Role:

• The development and implantation of the full marketing strategy including portfolio management, pricing, promotions, NPD and packaging development in line with current business objectives.
• Responsible for developing the strategy to grow the brand equity
• Creation of detailed brand plans for both internal and retailer presentation, ensuring effective implementation and then the analysis of performance results.
• Monitor the overall Brand and product performance.
• Manage ROI analysis on key promotional activities and presenting the results to the Commercial team.
• Effectively manage relationships with all external suppliers to ensure that agreed objectives are delivered on time and within budget.
• Support the development of creative and communications briefs.
• Lead, manage and champion NPD projects managing the process from concept to implementation.

The Requirements:

• Prior experience at Head of or Director of Marketing level.
• A demonstrable track record of working in FMCG brand / product marketing, preferably from within the food or drinks sector.
• Educated to degree level or the equivalent and with a relevant Marketing qualification.
• Good commercial knowledge and awareness
• Full P&L responsibility.
• An ability to work cross functionally across all areas of the business.
• Excellent communication skills – both written and verbal.
• Proactive and challenging, but able to work on your own initiative and be a self-starter.
• Highly organised with a flexible approach.
• Excellent focus on attention to detail and the ability to work to tight deadlines.

Please apply, with a full and up to date CV to:

andrea.forton@csgtalent.com