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Senior Brand Manager

Employer
Better Placed Recruitment
Location
Northampton
Salary
Car, pension, bonus
Closing date
2 Dec 2015

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details



To develop, communicate and implement an effective Marketing strategy for the brand portfolio, utilising consumer insight to ensure the delivery of the agreed brand objectives

Accountabilities

Develop, communicate and implement an annual brand plan, which lays out the vision and feeds into the overall company profit and value share requirement.

Monitor and control budgeted brand expenditure to constantly achieve enhanced cost effectiveness and brand value.

Responsible for planning, monitoring and executing all brand activity necessary to deliver the brand plan through first class project management.

Ensure the enthusiastic acceptance of the brand plan within the business and with key external stakeholders

Control, monitor and direct the work of the assigned agencies and propose effective proposals to the Head of Marketing and Marketing Director.

Ensure rigorous insight is collected, processed and utilised within the brand planning process.

Monitor and understand on-going internal and external brand performance and make recommendations to course-correct if necessary.

Constantly challenge the business to develop new and innovative ways of delivering the brand objectives.

Deliver world class launch programs for NPD: Accountable for the brand's innovation strategy, working closely with the Innovation and Insights Teams. Accountable for the launch post business approval and first class in -market execution

Company

With an enviable client list of blue chip FMCG businesses, Better Placed focuses on the recruitment of Sales and Marketing professionals across the UK. Working from offices in Leeds and Manchester, our team of highly experienced Consultants have built relationships with a wide range of companies in the North West, Yorkshire and the Midlands as well as elsewhere in the UK.

In many cases we are preferred supplier to these businesses operating on an exclusive basis. We operate at all levels from graduate through to Director and our team are widely acknowledged as specialists in their chosen vertical markets.At Better Placed we focus on our candidates as much as our clients and we understand that failure to do so will slow the rapid growth that we have seen since our inception in 2002. Our track record of maintaining long term relationships with both candidates and clients is testament to how seriously we take this and is a fundamental part of what we stand for.

Company info
Website

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