Senior Shopper Marketing Manager

This is an opportunity to work at one of the UK's most iconic brands who export to more than 80 countries worldwide. Committed to attracting and maintaining their biggest asset, their people, this company is people focused. This role is looking to unlock category growth through developing leading edge shopper understanding to create outstanding campaigns that deliver competitive advantage across all their food Company brands, retailers and channels.

The individual will be instrumental in the development of shopper activation strategies across their UK business, leading, developing and accelerating our shopper focus, turning shopper insight into actionable shopper campaigns and you will ensure these become embedded into their business. The individual will lead the integration of Shopper Marketing into all relevant business processes such as integrated commercial planning and monthly business planning.

The key responsibilities of this role are:
*Turn more shoppers into buyers of the brands and products by understanding the barriers and triggers along the path to purchase
*Through an expert knowledge of the target shoppers, build bespoke retailer specific plans that deliver growth for their brands and products.
*Ensure effectiveness of all shoppers marketing investment is maximised and measured against pre-determined objectives and KPIs.
*Work cross functionally to deliver account specific brand strategies with a short, medium and long term vision.
*Become the shopper expert for your accounts, taking the position as the first point of contact for all shopper facing initiatives.
*Responsible for shopper marketing activations within all UK customers and channels

The successful candidate will display:
*Experience in a Blue Chip FMCG environment in Customer Marketing
*Experience of working across UK multiple retailers, channels and formats
*In depth experience of using shopper insight to build plans that deliver brand strategies
*A proven track record of successfully leading the shopper agenda
*Proven track record of leading, managing, developing and coaching teams
*Ability to utilise a mix of strategic and tactical planning skills.
*Ability to analyse data and generate insights
*Highly developed analytical and presentation skills.

To Apply:
Please click on the "Apply now" button below, or send your CV direct to our recruitment partners at J-DEG via rory@jdeg.co.uk who will be in touch shortly. JDEG is a recruitment agency specialising in the 'FMCG' sector. Visit www.jdeg.co.uk to register or to apply for our other positions, alternatively or call 02076299977 to speak with one of our consultants.