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Category Activation Manager

Employer
IGNATA Retail & FMCG
Location
East Midlands
Salary
£28000 - £36000 per annum + Bonus & Benefits
Closing date
27 Oct 2015

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Marketing

Job Details



Category & Shopper Activation Manager



This is a key role within the category & Shopper team of a global food based in the East Midlands. The main purpose is to deliver & activate key strategic category ideas with the retail customer base. It's a project based role and candidates will need to have a good understanding of category & shopper marketing principles.



The key accountabilities are as follows:
  • Work closely with internal category teams to help shape a transformational category agenda, both at retail level and at internally.
  • Identifying growth, driving opportunities, based on sound category and retailer understanding.
  • Ensure project timelines & timescales are adhered to.
  • Manage a wide stakeholder base across the business and ensuring they are involved and informed on team initiatives and progress
  • Collaborate with the Insight Team, to acquire and develop a deep understanding into the category, from both shopper and consumer perspectives, in order to highlight category growth opportunities
  • Work closely with innovation & NPD teams aligning category initiatives to NPD pipeline.




This role will require the following:

  • Sound junior category & shopper or trade marketing experience in a branded FMCG Business or retailer.
  • Experience in managing projects from inception to implementation.
  • A Knowledge of using external market information such as Nielsen and Dunnhumby
  • Ability to interpret data to create insights and help deliver a category story
  • Strong stakeholder & relationship development experience & skill.
  • Energetic, bright and enthusiastic personality.




This is a high calibre environment in a Global business where career progression & development is taken seriously; an excellent opportunity to progress one's career.

Company

Previously known as Exsurgo, Ignata was founded in 2011 and, in less than 10 years'​, we’ve grown to become one of the top 150 recruitment companies in the UK.

Specialising in Retail & FMCG, we are proud of the relationships we have developed and with 85% of our business coming from existing relationships, this is testament to the exceptional levels of service we provide.

Our areas of expertise are middle to senior management positions that focus on the customer. These include manager to director level positions across:

  • Account Management
  • Category Management
  • Commercial Strategy (MS & P)
  • Trade & Shopper Marketing
  • Marketing and Insights

We partner with an enviable list of clients; not just global brand leaders, but also many SMEs and emerging entrepreneurial businesses. Key to our success is that we align ourselves with clients who aren’t just good at what they do, but also have a strong ethos and the values that enable candidates to have successful and progressive careers.

Company info
Telephone
0203 056 4525
Location
7 Swallow Place
London
W1B2AG
GB

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