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Shopper Marketing Controller – Small Formats / Convenience

Employer
Ashwood Executive Search International
Location
Based Home Counties
Salary
£55k - £65K + bonus + car + excellent benefits
Closing date
25 Sep 2015

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Retail Management

Job Details

This is a newly created role for an ambitious Shopper Marketing Manager to join one of the leading branded food groups in the UK and drive its continuing rapid growth within the Small Formats / Convenience sectors.

As the new Shopper Marketing Manager, you will have the exciting opportunity to lead the development and integration of critical shopper insights into the business and build opportunities to introduce new products, new formats, in-store layouts and theatre, planograms, communication and promotions & events to multiple outlets.

Key responsibilities

  • Development of a comprehensive knowledge bank of shopper needs, motivations and behaviours
  • Development and leverage of decision trees
  • Execution of key strategic business building initiatives
  • Channel strategy and new product development
  • Providing interface between Sales, Marketing and Category teams.

What our client is looking for

You will need to have proven experience in commercial, trade, shopper marketing and brand management as well as strong strategic leadership skills as well as a flair for developing, analysing and fusing data, ideally gained in the UK grocery trade of food FMCG sector.

To succeed as Shopper Marketing Manager, you must have proven experience of understanding how the shopper interacts with a category and brand and the ability to use this insight to influence shopper decision in-store. Ideally, you will have had classic marketing and sales training in a large or medium size blue-chip organisation but most essentially you will have outstanding relationship building skills and a positive, can-do attitude.

Interested? Then email your CV to our consultants at Ashwood Executive Search International, quoting reference number 2256

Company

At Ashwood Executive Search International we specialise in recruiting globally, from middle management positions to £six-figure executive assignments. Working primarily with FMCG organisations our clients range from high profile blue-chip companies to smaller niche and developing businesses. Our aim is to be viewed by clients as a world-class provider of the most talented people, while providing candidates with the very best advice, mentoring and coaching services to further their careers.

We have established an outstanding track-record providing Sales, Marketing, Category, Consumer Innovation, Technical, Manufacturing, HR and Supply Chain professionals. With a reputation for achieving excellent results, both for our clients and candidates, we strongly believe we can help you with your requirements. If you are a candidate this means we will work with you to find the ideal role to match your talents and aspirations. If you are a business it means we will apply our expertise and knowledge to source the most talented and culturally relevant people for your organisation.

Ashwood continues to grow and develop as we apply our unique methods and style of resourcing. With UK teams in Bracknell and London and operations in New York and Johannesburg, we provide clients with extensive worldwide coverage that is designed to deliver the top talent for their business.

Charity Partnership - Ashwood Executive Search International​ and Farm Africa 

Ashwood Executive Search International are pleased to announce that we will be extending our support of the charity Farm Africa for another year.

Our world is one of global connections and as a key player in the food industry, Ashwood is determined to play our part in ending one of the biggest challenges facing the world today; hunger. We are outraged that 1 in 8 people go to bed hungry every night and are determined to help create a different future for these 1 billion people.

Company info
Website
Telephone
+44 (0) 1344 206262
Location
Index House
Ascot
Berkshire
SL5 7ET
GB

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