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Head of Marketing

Employer
Macsween of Edinburgh.
Location
Scotland
Salary
Salary circa £50,000 based on experience
Closing date
21 Sep 2015

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Head of Marketing

Salary circa £50,000 based on experience

Macsween – Trust us to be interesting

Macsween is famous for being the global brand leader in haggis. However it has already diversified into other food products with a highly successful black pudding and vegetarian food business.

Now its goal is to transform the company into a broad-based premium food company, extending into other food categories, channels and countries

We are driven by passion for tasty food, a commitment to sustainability, technology, quality and the development of the people who work with us.  

We are now looking for someone to join our management team to help us lead and implement the marketing strategy for the next phase of our growth.

Job Purpose

  • Develop and drive winning marketing programmes within the context of the overall brand strategy, which build on consumer and market insight and are creative and innovative in their approach. 
  • To maximise application of customer & shopper insights and trends to drive profitability and success for the brand
  • To lead the strategy development of Innovation projects when entering the pipeline and ensure excellence in execution at launch. 

Responsibilities

  • Leading the delivery of the annual brand plans to meet annual commercial and brand targets
  • Utilising consumer and customer insight to lead development of brand strategy, priorities & proposition.
  • Delivering strong business analysis using a variety of data sources and information sought from internal sales teams to understand ongoing monthly brand performance, and development of resulting action plans to deliver brand targets
  • Understanding the current and desired brand positioning, and developing plans which deliver against the desired brand proposition
  • Delivering a programme of consumer communications which drive brand preference amongst the target audience.
  • Managing the digital agency relationship to ensure best use of budget to drive the consumer communication plans
  • Maintaining the brand voice and consistency, on presentation, packaging, point of sale and all external & internal communications.
  • Project managing key innovation projects, ensuring delivery on time, in full and on budget and owning the business case.  Ensuring all inputs are aligned by function prior to key decision meetings and managing issues, risks and escalation, when required.
  • Championing and writing of customer/ competitor/category selling stories
  • Finding innovative low cost solutions to maximise investment
  • Owning the marketing budget management

Experience/Qualities

  • You will be educated to degree level. 
  • 5 years in fmcg Marketing ideally with experience in both consumer and category/customer marketing roles
  • Have a belief and passion to champion the consumer and brand in every decision.
  • Evidence of development and delivery of consumer-facing brand plans which have contributed to solid financial results
  • Desirable to have experience of consumer and category research
  • Be digitally fluent – social media is your mother tongue
  • Evidence of strong project management skills and of delivery of consumer programmes to budget and on time
  • Experience of commercialising consumer propositions from concept to launch
  • Strong communication skills, with an ability to interact with and influence a broad range of cross functional stakeholders 
  • Clearly demonstrated analytical and commercial acumen
  • Ability to create and adapt processes and approaches to drive efficient ways of working
  • Lateral and innovative thinker, but with ability to structure and communicate ideas and drive them to pragmatic deliverable solutions
  • Have a good eye for copy detail and design (right down to checking final artwork)  

This role is an integral part of the Macsween Management team where we expect people to not only have expertise in their own function but be able to contribute across the board.

Joining Macsween will allow you to contribute to the overall company strategy and give you exposure to General Management skills.

If you want to be part of a unique brand at the start of a fantastic innovation journey and want to work in a dynamic, supportive, enthusiastic and friendly organisation.
Macsween is an equal opportunities employer.

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