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Customer Marketing Manager

Employer
Fluid Fusion Ltd
Location
London (Central), London (Greater)
Salary
£ Competitve + car, bonus, pension and healthcare
Closing date
17 Sep 2015

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Customer Services, Marketing, Sales

Job Details

Client: Pernod Ricard UK

Job title: Customer Marketing Manager

Salary: £ Competitve + car, bonus, pension and healthcare

Location: West London

Company overview:

Pernod Ricard UK is part of Pernod Ricard Group; co-leader of the global wines and spirits industry. We are responsible for the sales, marketing and distribution of the Group’s leading premium spirits, wines and champagnes in the UK. We are a convivial, passionate, entrepreneurial and dynamic company.

Premium is the heartland of our business and with one of the finest collections of drinks brands in the world we have earned the reputation for our unrivalled offering in premium spirits and wines – brands that embody heritage, quality and provenance.

Our key brands include Absolut vodka, Beefeater gin, Chivas Regal Scotch whisky, Havana Club rum, Jameson Irish whiskey, Malibu rum, Martell cognac, The Glenlivet Scotch whisky, Perrier-Jouët champagne and our premium wine brands Brancott Estate, Campo Viejo and Jacob’s Creek.

Overview:

The Customer Marketing Manager is a key member of the Customer Marketing team, contributing to the development of channel strategy and solely responsible for it’s implementation. This role is a critical interface between the brand and sales teams; with responsibility for effectively communicating key brand and customer plans across the business.

The Customer Marketing Manager will be responsible for the development and implementation of

customer plans across the On and Off Trade sectors.

Responsibilities:

Customer Marketing Activation Plans

  • Lead the development of customer marketing plans with key internal stakeholders and managing key agency relationships.
  • Manage the development and implementation of key customer marketing plans.
  • Manage an integrated customer activity calendar; making recommendations for investment choices on a quarterly basis (in line with LE reviews)

Evaluation

  • To proactively contribute to an evaluation culture; adopting a framework for activity evaluation and developing key learnings which can be acted upon to deliver better execution
  • Lead the evaluation of key customer marketing activities; based on sales uplift, ROI and brand objectives.

Tools

  • To proactively make recommendations for the development of key customer selling tools (ie selling decks, brand fact sheets) to support sell-in of brand initiatives
  • To deliver category/channel based presentations for key customer reviews (ie Brand Planning Days)
  • To lead the development of price tracking tools for use across customer & brand teams

Financial

  • Responsibility for customer marketing budget for your dedicated brand
  • Monthly reconciliation of A&P spend

Qualifications:

Essential

  • Graduate calibre
  • Good communicator
  • Ability to build strong relationships
  • Commercial expertise
  • Entrepreneurial flair
  • Analytical and numerate
  • Organisational ability
  • Computer literate
  • Account management experience

Desirable

  • WSET Certificate
  • Wines and Spirits industry experience
  • Leisure or consumer focused company
  • FMCG background

Please apply by sending your CV (in Word format) with your current salary & package details to our exclusive recruitment partner, Fluid Fusion Ltd.

Company

Our philosophy is that the recruitment process should be open, honest, educated, cost effective and above all simple.Fluid Fusion is a boutique recruitment business specialising in providing the global drinks and premium goods industries with exceptional talent. With over a decade of experience across the drinks, FMCG and premium goods sectors we offer tailored resourcing solutions to both niche companies and Global giants. Our extensive knowledge of the drinks and premium goods sectors allows us to provide quality-driven, speedy and informed services; after all there is no substitute for working constantly in the market. Our proposition is to provide the very best brands with the very best people by working closely with our clients and candidates to truly provide the best solution, first time, every time.

Company info
Website

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