Senior Shopper Marketing Manager
- Employer
- Jarlett de Grouchy
- Location
- Northamptonshire
- Salary
- £60000 - £500000 per annum
- Closing date
- 1 Sep 2015
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Category Management, Marketing
Job Details
The individual will be instrumental in the development of shopper activation strategies across our UK breakfast business, leading, developing and accelerating our shopper focus, turning shopper insight into actionable shopper campaigns and you will ensure these become embedded into our business. The individual will lead the integration of Shopper Marketing into all relevant business processes such as integrated commercial planning and monthly business planning.
The key responsibilities of this role are:
*Turn more shoppers into buyers of the brands and products by understanding the barriers and triggers along the path to purchase
*Through an expert knowledge of the target shoppers, build bespoke retailer specific plans that deliver growth for their brands and products.
*Ensure effectiveness of all shoppers marketing investment is maximised and measured against pre-determined objectives and KPIs.
*Work cross functionally to deliver account specific brand strategies with a short, medium and long term vision.
*Become the shopper expert for your accounts, taking the position as the first point of contact for all shopper facing initiatives.
*Responsible for shopper marketing activations within all UK customers and channels
The successful candidate will display:
*Experience in a Blue Chip FMCG environment in Customer Marketing
*Experience of working across UK multiple retailers, channels and formats
*In depth experience of using shopper insight to build plans that deliver brand strategies
*A proven track record of successfully leading the shopper agenda
*Proven track record of leading, managing, developing and coaching teams
*Ability to utilise a mix of strategic and tactical planning skills.
*Ability to analyse data and generate insights
*Highly developed analytical and presentation skills.
To Apply:
Please click on the "Apply now" button below, or send your CV direct to our recruitment partners at J-DEG via rory@jdeg.co.uk who will be in touch shortly. JDEG is a recruitment agency specialising in the 'FMCG' sector. Visit www.jdeg.co.uk to register or to apply for our other positions, alternatively or call 02076299977 to speak with one of our consultants.
Company
J-DEG are a sales and marketing recruitment agency specialising in the FMCG sector. Our team combines of 30 years experience working within this sector, and we are proud to be recruitment partners to some of the UK's most prestigeous consumer businesses.
Our specialist knowledge and expertise, combined with a passion for our industry, will help you to discover your next exciting career move or newest team member.
We specialise in the following roles:
- Sales
- Marketing
- Category
- Insight and Research
- Shopper
Stay up to speed with the UK's most exciting and exclusive roles! Register your CV to enquiries@jdeg.co.uk or submit your enquiry by clicking here and one of our specialists will be in touch.
- Location
-
8-9 Stephen Mews
Fitrovia
W1T 1AF
GB
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