RETAIL MARKETING MANAGER

COME AND CHANGE THE WORLD WITH US

COULD YOU BE OUR RETAIL MARKETING MANAGER - EUROPE?'

Ben & Jerry’s opened their first scoop shop in 1978 in America, coming to the UK in 1994.  Based in Burlington, Vermont, the business has grown over the last 37 years to become one of the best known and loved brands for ice-cream.

Due to a new strategic direction an exciting and unique opportunity has arisen for an experienced Retail Marketing Manager (Europe) to join part of a brand new, Europe-based retail team for Ben & Jerry’s.  

Expanding from the in-home side of the business, Ben & Jerry’s are looking to build and grow their retail presence through scoop shops, flagship stores and franchises.  

Interested? Then why not get to know us just a little bit more…

From that renovated gas station in Burlington, Vermont, to far-off places with names we sometimes can’t even pronounce, the journey that began in 1978 with 2 guys and… the ice cream business they built as LEGENDARY as the ice cream is euphoric! 

At Ben & Jerry’s we make “the best possible ice cream in the nicest possible way”, but it’s our three-part mission that really drives our business. If bringing your values to work with you every day sounds euphoric, this may be the perfect place for you!

Our three-part Statement of Mission guides our decision making

1.    Our Product Mission drives us to make fantastic ice cream – for its own sake
2.    Our Economic Mission asks us to manage our company for sustainable financial growth
3.    Our Social Mission compels us to use our company in innovative ways to make the world a better place

So what are we looking for?

We need a creative and imaginative marketing manager with a strong retail background to lead the entire retail marketing across Europe, who can work in partnership with each country’s business leader to deliver consistent and innovative marketing campaigns which will support the growth of the retail market for Ben & Jerry’s.  

This is an international job and will require some travel throughout the UK and Europe, with some US travel to the Head Office possible. 

Because… “We like to have fun while we work”

The successful candidate will be able to demonstrate their previous success with large, international marketing campaigns.  

We need someone who can work within their budget to create unique and outstanding campaigns which deliver the Ben & Jerry’s experience, in terms of our customer service, our brand reputation and our social mission.  

The ideal candidate will be able to work independently to create quirky and brand appropriate marketing projects which reflect the new retail market.

They will also be able to demonstrate how they could work across different cultures and countries throughout Europe and adapt to cultural differences.

A creative free thinker who isn’t afraid to suggest and try new ideas is essential and your excellent communication and interpersonal skills will be evident in your work.  

Pressure and deadlines won’t detract from your high standards and you will easily work to influence a variety of stakeholders within many different social settings.

The ability to clearly identify target audiences and create appealing campaigns is essential, as is someone who is social media savvy.

Day-to-day the successful candidate will be accountable and responsible for the retail marketing of the brand throughout Europe, working within the Ben & Jerry's structure and the Unilever company.  

The retail business should be grown and developed whilst remaining profitable in part through strong marketing and advertising, measurable by KPI and business scorecard delivery.  

Ben & Jerry’s work environment is centred around our values and as such, you should enjoy being flexible in your approach to ways of working.  

We aren’t afraid of change and are constantly looking for new, fun ways to work, so you should flourish through your own dynamic and innovative ideas, which you should then be able to reflect to our customers through your marketing strategies.  

We pride ourselves on maintaining our principles around ethics and social awareness and need someone who will be inspired by these in their decision making and overall conduct.

This role will be ideal for someone who wants to be involved in an innovative business where their decisions will drive this new, exciting retail brand’s European marketing.

This will need an entrepreneurial flair and a creative mind along with a strong desire to be environmentally aware. 

Ben & Jerry’s are proud to be different in the way we do business and we want to keep our strong brand identity – we don’t do plain ice-cream; we want a ‘flavour-infused’ candidate to market our adventurous recipes.  

If your application is shortlisted, you will be required to send in a short video which will be your opportunity to show us you creativity and uniqueness. 

Peace, Love and Ice Cream!

BEN & JERRY'S – “MAKING THE BEST POSSIBLE ICE CREAM IN THE N’ICEST POSSIBLE WAY”

Please note that the next stage of the process will require you to send a short video (max 2 minutes) that shows us who you are/what are your core values.

Full details will be explained given where necessary.

Please note agencies will not be used to fulfil these roles.