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Senior Shopper Marketing Manager

Employer
IGNATA Retail & FMCG
Location
East Midlands
Salary
£55000 - £60000 per annum + Car Allowance & Bonus
Closing date
17 Aug 2015

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Marketing

Job Details



Senior Shopper Marketing Manager

A leading branded food business based in the East Midlands is seeking a senior shopper marketing manager reporting into the head of category management.

The purpose of the role is to unlock category growth through developing leading edge shopper understanding, creating outstanding campaigns and deliver competitive advantage across the brands, retailers and channels.

This role will be managing across the top 4 customers and other channels including convenience..

Key responsibilities:
  • Turn more shoppers into buyers of the brand and products by understanding the barriers and triggers along the path to purchase.
  • Through an expert knowledge of the target shoppers, build bespoke retailer specific plans that deliver growth for our brands and products.
  • Ensure effectiveness of all shoppers marketing investment is maximised and measured against pre-determined objectives and KPIs.
  • Work cross functionally to deliver account specific brand strategies with a short, medium and long term vision.
  • Become the shopper expert for the customers, taking the position as the first point of contact for all shopper facing initiatives.
  • Manage and develop a direct report and build a team.




Key requirements:

  • Experience in customer of shopper marketing from an FMCG business.
  • Experience of working across UK multiple retailers, channels and formats
  • In depth experience of using shopper insight to build plans that deliver brand strategies
  • A proven track record of successfully leading the shopper agenda and developing strategies that delivers branded growth in the shopper environment.
  • Proven track record of leading, managing, developing and coaching teams
  • Ability to utilise a mix of strategic and tactical planning skills.




This is a fantastic opportunity for a shopper or customer marketing manager looking to join a global brand and forward their career.





Company

Previously known as Exsurgo, Ignata was founded in 2011 and, in less than 10 years'​, we’ve grown to become one of the top 150 recruitment companies in the UK.

Specialising in Retail & FMCG, we are proud of the relationships we have developed and with 85% of our business coming from existing relationships, this is testament to the exceptional levels of service we provide.

Our areas of expertise are middle to senior management positions that focus on the customer. These include manager to director level positions across:

  • Account Management
  • Category Management
  • Commercial Strategy (MS & P)
  • Trade & Shopper Marketing
  • Marketing and Insights

We partner with an enviable list of clients; not just global brand leaders, but also many SMEs and emerging entrepreneurial businesses. Key to our success is that we align ourselves with clients who aren’t just good at what they do, but also have a strong ethos and the values that enable candidates to have successful and progressive careers.

Company info
Telephone
0203 056 4525
Location
7 Swallow Place
London
W1B2AG
GB

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