Commercial Strategy Manager
- Employer
- Coca Cola Enterprises Ltd
- Location
- Uxbridge, London (Greater)
- Salary
- competitive
- Closing date
- 17 Aug 2015
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Marketing, Sales
Job Details
Do you have a personality with the power to influence and connect? Can you sustain the pace to keep on growing? Will you make an impact with your desire to win?
Associate Director, RGM, Home Channel
What you become a part of
Reporting in to the Director of RGM you will build the channel strategy looking at how we execute the ABP plans by key customer/sub channel to maximize profitability.
This will include managing Customer Mix/profitability, terms optimization, building detailed customer plans, monitoring channel performance (brand/pack) and building contingency plans for corrective action in conjunction with the pack, price & promotional team.
You will feed commercial insights including customers corporate strategies and business needs into the pack strategy team so we have revenue plans that are ‘fit for purpose’ with the trade.
What to expect
- Creation of the Home Channel Commercial Strategy which delivers the revenue plans set by the RGM pack strategy team.
- Responsible for setting and agreeing with the Home Channel Trading Director the customer trade terms strategies and policies. Leadership of trade investment efficiency initiatives and for managing customer mix changes.
- Agreeing Trade Spend allocation decisions with the Home Channel Director.
- Setting ABP sub-channel/ Account objectives to deliver our Commercial targets.
- Responsible for developing the detailed home channel price increase execution plan and value creation story.
- Responsible for agreeing the detail of the home channel/account promotional plan based on pack strategy team guidelines.
- Managing on-going tracking and course correction of the ABP in the Home channel, building contingency scenario plans, the stewardship of customer exceptions to the plan and read across into other Channels or Customer Business Units. At all times aligning with the RGM pack strategy team.
- Responsible for feeding insight for pack opportunities from a customer perspective into both the Portfolio Development team, and the Pack teams.
- Accountable for leading and engaging a team, including coaching, developing and building the capability of the team.
- Supporting the Home Channel Business Unit with the delivery of robust 3 year JBPs in line with Customer segmentation through providing Commercial insight.
Qualifications
What we expect of you
To be successful in this role you will need;
- Hands on commercial experience and have managed the planning and implementation of a complex promotionally driven commercial strategy in an FMCG environment through a grocery role in trading, RGM or pricing and promotion.
- You will demonstrate excellent communication skills, have gravitas and the ability to influence at a senior level.
- To demonstrate the ability to work cross functionally in an aligned approach.
Application
If this role is of interest to you please upload a recent copy of your CV and someone from the Talent Acquisition team will be in touch. www.cokecce.com/careers
We believe that equal opportunities mean inclusion, diversity and fair treatment for all.
Company
We manufacture, sell and distribute the products of The Coca-Cola Company and selected other beverage brands in Belgium, France, Great Britain, Luxembourg, the Netherlands, Norway and Sweden.
Other bottlers in the Coca-Cola system look after the rest of the world. Sound complicated? Let us explain…
The Coca-Cola Company own the brands, develop new product ideas and produce brand marketing and advertising campaigns. For example, when you see Coca-Cola adverts on TV or on a billboard - that's what they do.
As a bottler, Coca-Cola Enterprises buys syrup concentrate from The Coca-Cola Company, and combines it with other ingredients to manufacture the products. We also market, manufacture and distribute beverage brands independent of The Coca-Cola Company in selected territories. Coca-Cola Enterprises works with customers in Western Europe to get all of these products to market for consumers to enjoy. When you are in one of these countries and see a Coca-Cola truck or a new Coca-Cola promotion in your local supermarket - that's what we do.
Coca-Cola Enterprises has more than 13,000 employees across our business, from supply chain and commercial teams to corporate functions like finance and human resources, contributing towards our goal to always "be the best beverage sales and customer service company".
- Location
-
Uxbridge
UB8 1EZ
GB
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