Category Development Manager, Percy Fox

Percy Fox & Co is the scale and branded division of the Diageo Wines Europe (DWE), which is part of the wider Diageo business with a current NSV of c£120m.  

Percy Fox & Co. is one of the largest wine companies in the UK. Brand owner of UK’s leading wine brand, Blossom Hill and Piat d’Or.  It is also distributor in GB of [yellow tail].  

Our ambition is to increase our sales & market share and for Blossom Hill to become the world’s favourite wine. 

Blossom Hill is the second biggest Diageo brand in the UK whilst [yellow tail] is one of the UKs fastest growing wine brands. 
 
Purpose of Role

There are three main goals for this job

1. Category Leadership – Utilise market & shopper insight to provide strategies & tactics to help deliver mutual growth for our retail partners & Percy Fox

2. Help Sell – Deliver our sales team industry leading category focused rationale for listings & distribution increases across our product portfolio

3. Market Information –Ensure that the business is provided with market insight & accessible data to understand market trends, performance drivers & innovation opportunities

This role manages the category development relationships with a number of customers across different channels.  

The person will build strong category knowledge to assist retailers in understanding market dynamics, perfect range coverage & shopper focused merchandising solutions.  

Our ambition is to demonstrate category leadership within Rosé & USA wines and expertise in the growing Australian & Aromatised Wine categories

This role therefore encompasses focus & delivery of the following platforms;

1. Driving improvements to range & merchandising based on robust Shopper insight.

2. In depth analysis, understanding & communication of market dynamics.

3. Creating sales and value for us and our customers by gaining fair share of space for our market leading product portfolio.

4. Excellent Customer collaboration & engagement.

The role also includes using customer knowledge, brand understanding and category & shopper data / insight to build & deliver compelling stories / presentations with Cat Dev / Shopper & Customer Marketing colleagues to increase our share of sales.
 
Qualifications and experience required  

• Highly analytical and data literate, able to manipulate large & complex datasets while avoiding analysis paralysis
• Understand and evaluate the impact of their category recommendations
• Result orientated
• Commercial acumen
• Strong FMCG experience (Cat Dev/Insights an advantage) 
• Degree level preferred
• WSET / wine knowledge is not a barrier for right candidate as wine courses can be arranged as part of the induction 
• Proven track record of success
• Extremely strong analytical skills and good on MS Office (ppt and xls)
• Familiarity with Nielsen Answers an advantage
• Acute problem solving and process thinking
• Category Development experience an advantage, category understanding essential 
• Good understanding of shopper behaviour & drivers 
• Passion and ability to discern and use shopper, consumer and customer insights

Our purpose, Celebrating life. Every day, everywhere means that our brands are part of celebrations big and small.

We believe that living our purpose in full is to make the most of life - to be the best you can be at work, at home, with friends, in the community, and for the community.

At Diageo you will have a career, not just a job. We are committed to identifying potential; providing development and career opportunities whilst empowering you to make a difference.

To apply please visit the careers page: www.diageo-careers.com using the requisition ID: 47038BR