Category & Shopper Marketing Manager

Freixenet Group is the global leader in the production of sparkling wines serving 150 countries. Whilst the production of Cava and other Spanish wines has remained core to a family ownership which dates back almost two centuries Freixenet today produces high quality wines around the world.  Our ambition for growth is relentless and to achieve our aim requires even more marketing talent with an equal desire for success.

Reporting to the Head of Marketing, you will have two principal objectives:  To further Freixenet’s status as a leader in the Sparkling Wine category through the evolution and implementation of the Freixenet category vision and to deliver a creative shopper engagement strategy at the point of purchase, enhancing a unique point of difference for the Freixenet brand.  You will influence new thinking in both sales and marketing teams to ensure the organisation’s core proposition is engaging, relevant and delivers within a highly competitive category and retailing market.  You will champion a wide variety of insight based rationale plus shopper marketing programmes, from traditional research of shopper behaviour to in-store & digital/online activation of TTL activities, all centred on enhancing and exceeding customer and shopper expectations.

You will have a true understanding of category management, ideally combined with a working knowledge of shopper marketing methods.  You’ll demonstrate a valued appreciation for brands and will of course be passionate about delivering results.  We are looking for an energetic and collaborative individual with an instinct for insight and in-store creativity.

This is a challenging role and environment where as part of an ambitious close knit team you will personally have real influence on both the direction and success of the business. You will provide leadership and inspiration to those around you and have regular access to the Board and international leadership. 

If you are a capable and ambitious Category Manager or Shopper Marketer this is a fantastic opportunity to work with a unique brand and business culture in an exciting category.

If you think you have the skills and knowledge for this there is only one way to know for sure, apply with your CV quoting reference SS1187 to response@simmance.co.uk or call Steve Simmance on 01753 856103 for a confidential discussion.