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Category Manager - Out Of Home/Foodservice

Employer
PepsiCo
Location
Reading
Salary
Competitive
Closing date
9 Jun 2015

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Sales

Job Details



Here at PepsiCo we are on the look-out for an experienced Category Manager to join our Category and Insights team and support our Out Of Home (OOH) and Foodservice channel.

Our Category and Insights team is a core part of our sales function, encompassing category management, shopper insight and sales strategy experts. The team work in partnership with our trading, brand and commercial functions to ensure our customers' and shoppers' needs are at the absolute heart of all our business planning. The team are committed to responding fast and comprehensively to our customers' short term and immediate needs, however we also keep our eyes firmly on the long term agenda and what it will take to drive real base sustainable growth in our categories and for our customers. We work in partnership with our colleagues and our customers to find out what's happening and, more importantly, what to do about it. We really value the trusted category advisor relationships that we have with the UK's biggest and best retailers and distributors and are dedicated to understanding their priorities and agendas to build shared plans for growth.

As a Category Manager at PepsiCo, you'll be tasked with providing customer & category insight to enhance and maintain already strong category relationships with our customers in the OOH/Foodservice channel. You will support the commercialisation of our PepsiCo UK brands and innovation and will have significant interaction with External Customers, Internal Sales team and the business. Specifically you will:
  • Lead the development and delivery of the annual Customer Insights Operating Plan for all Pepsico brands across the OOH/Foodservice channel.
  • In conjunction with the Business Unit Head, set the agenda for the channel and act as an integral partner to the internal sales teams by providing category and customer insight that shapes strategies & tactics.
  • Leverage strategic insights to build Trusted Advisor relationships with decision making stakeholders across key OOH and Foodservice customers (including McDonalds, Compass, 3663, Brakes) in order to drive category, customer & Pepsico growth.
  • Identity & clearly define the key category and customer issues and opportunities and generate the insight needed to resolve these.
  • Take the lead in delivering bespoke shopper research to close identified insight gaps.
  • Lead the relationship with key Foodservice data suppliers (e.g. NPD CREST), sharing value added insights both internally and externally, and leading annual contract negotiations to support productivity KPO.
  • Contribute to overall Customer Insights Team agenda and vision


This role is head office based. Our head office is currently based in Theale and will be moving to Green Park (near Reading) this summer.

Job Requirements:
  • Category management experience, broad commercial experience and knowledge of the UK FMCG market (Impulse experience preferable but not essential)
  • Strong analytical skills with the ability to synthesise and integrate learning from multiple sources and see the connections in data, trends and events to generate insights
  • Ability to build and maintain lasting relationships, influence internal and external stakeholders and work in a collaborative manner
  • Ability to present internally and externally to all levels and builds compelling arguments using data and insight
  • Proven ability to work as part of a team


The company

Walk into your local supermarket or corner shop and it won't take long to spot one of our products. PepsiCo is home to Walkers, Pepsi, Quaker and Tropicana - market-leading brands and household favourites. We are one of the world's leading food and beverage companies, generating over $65 billion in net revenue each year. Our portfolio of diverse and beloved global brands, includes 22 product lines that each generate more than $1billion in annual retail sales. Our products are sold in more than 200 countries and territories around the world.

Company

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

 

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