Brand Manager - FMCG Drinks

Brand Manager – FMCG Drinks

Location: Hertfordshire

Basic Salary Circa: £42,000 - £48,000 + Highly Competitive Package

My client is a global leading branded soft drinks producer, comprised of some of the world best known and highly acclaimed brands. With a strong track record of NPD, my client are at the forefront of soft drink innovation to help maintain their status as one of the biggest players in their market. Due to their continued expansion across the UK and internationally, an opportunity has arisen for an ambitious and experienced Brand Manager to manage one of their market leading soft drink brands.

The Role:

• Support and implement the marketing strategy including portfolio management, pricing, promotions, NPD and packaging development in line with business objectives.
• Develop and deliver the strategy and marketing Brand Plans with the Senior Brand Manager.
• In conjunction with the Senior Brand Manager, formulate a category marketing strategy by channel and detailed brand plans for both internal and retailer presentation, ensuring effective implementation and analysis of performance results.
• Monitor the overall Brand performance.
• Support the Senior Brand Manager to manage the brand P&L’s.
• Manage ROI analysis on key promotional activities against planned action standards presenting the results and recommendations to the Marketing Controller and Commercial teams.
• Effectively manage relationships with all external suppliers to ensure that agreed objectives are delivered on time and within budget.
• Support the development of creative and communications briefs.
• Lead, manage and champion NPD projects managing the process from concept to implementation.
• Be the first point of contact on the brand cross functionally.

The Requirements:

• Minimum of 4 years Brand Manager experience, ideally in a blue chip company
• Previous experience of working in FMCG brand / product marketing, ideally from within the food or drinks sector.
• A Marketing qualification or relevant degree level qualification.
• Proven experience in a product management and project management capacity.
• Good commercial knowledge and P&L responsibility.
• An ability to work cross functionally across all areas of the business.
• Excellent communication skills – both written and verbal.
• Proactive and challenging, but able to work on your own initiative and be a self-starter.
• Highly organised with a flexible approach.
• Excellent focus on attention to detail and the ability to work to tight deadlines.

To register your interest for this role, please send an up to date CV to: andrew.bisby@vitaeselection.com