Brand Account Manager ( SBM/MM)

All About Food are a well established, fast growing FMCG business that works in partnership with contemporary brands such as Nandos, Wahaca, Hairy Dieters and Pizza Express. Nando's Peri-Peri sauces and marinades are now distributed all over the UK and those sauces & marinades quickly became the UK's market leading range of marinades and the most recognised brand of Peri-Peri sauce! Before long All About Food were working with some of the coolest brands in the UK, delighting consumers with their innovative products and the family started to grow. The All About Food team grew steadily these first few years, all the time strengthening their reputation for delivering great results with absolute professionalism whilst also having a lot of fun!

People are at the heart of All About Food and they absolutely believe in the All About Food family. You'll see this reflected in their Values, in the way they recruit and develop people and in the way they interact with those in the extended family too; suppliers, customers and partners. They are now looking for a Brand Account Manager to join the team… could this be you?


Key Responsibilities:

The key remit of the role of Brand Account Manager is to be the first point of contact for a designated brand, providing a brilliant service working in partnership with the retail team to create and implement agreed business and marketing plans. Reporting to the Marketing Director you will supervise a talented Trade Marketing Executive to deliver results for your brand.

* To deliver the agreed annual budget for your brand, driving revenue, profitability, market share and household penetration.
* To create a strategic vision and growth strategy for your brand and communicate and champion this internally.
* To initiate, manage and implement all commercial activities (marketing and trade) securing commitment and alignment from the brand owner, ensuring effective and timely communication and securing the required resources through effective influencing.
* Coordinating the reporting requirements and ensuring they are both accurate and timely.
* Monitoring and evaluating all marketing and trade activities against agreed KPI's and report appropriately.
* Be the brand expert within AAF for your brand, managing the strategic and operational relationship with the brand owner, manufacturing partners and internal category and sales teams.
* Manage the marketing mix for your brand, encompassing product management / development, packaging, POP/POS and consumer communications via the brand owner.
* To be the consumer champion for your brand via consumer research, insight and trend spotting in addition to consumer communications via social media.
* Development of your direct reports individual skills, facilitating individual personal development.

The successful candidate will be of graduate calibre with at least 7 years FMCG Marketing experience that includes brand marketing and working with the UK grocery trade. Candidates with experience gained in a UK Grocery retailer are also encouraged to apply. You will be an excellent communicator with a proven track record of delivering results. If you think you have what it takes to make a difference in this fast paced, energetic business then we would love to hear from you!