Insight Manager
- Employer
- Jarlett de Grouchy
- Location
- London
- Salary
- £45000.00 - £50000 per annum
- Closing date
- 15 May 2015
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Category Management, Marketing
Job Details
This Insight Role will be driving insight-led business growth through consumer, shopper and competitor understanding becoming the voice of the consumer. This will be reporting to the Marketing teams as well as broader Commercial and R&D teams.
The Key Responsibilities for this role are:
*Lead and manage consumer and shopper insights projects to define and embed clear and compelling insights which enable us to grow our business and deliver competitive advantage.
*To act as a strategic business partner for the brand team - driving insight into everything that we do.
*Flexibility when required to work across strategic priorities
*Communicate relevant insights and trends to support brand strategy and activation.
*To respond positively to other ad hoc requests, supporting an environment of curiosity, conviction, proactivity and pace of change.
*Managing research agency relationships on a day to day basis to deliver world-class insight in a cost effective manner.
*Interacting with and influencing key planning partners at our creative and media agencies.
*Lead and facilitate workshops and learning sessions to build learning and to ensure insights are truly embedded in the business.
*Ensure that the business has a clear understanding of the impact of our marketing activations - communications and innovation - through leading analysis of multiple qual and quant data sources to provide clear and compelling insights
The successful candidate will show:
*Extensive stand-alone experience in a consumer insight environment ideally client and agency side, but client side experience a must.
*A broad range of hands-on research project management and data analysis experience, covering qualitative and quantitative approaches and syndicated data.
*Deep FMCG / drinks industry knowledge and experience.
*An experienced all-round insight and research specialist, with the ability to deliver competitive advantage through the communication of compelling and actionable insight.
*A genuine passion for understanding what makes consumers tick and inspiring others to do the same.
*A positive character, with the confidence and gravitas to play the role of the "objective voice of the consumer"
*An inspiring and dynamic communicator, able to present to internal stakeholders.
*Consultative team player, able to engage with and influence a range of stakeholders.
Company
J-DEG are a sales and marketing recruitment agency specialising in the FMCG sector. Our team combines of 30 years experience working within this sector, and we are proud to be recruitment partners to some of the UK's most prestigeous consumer businesses.
Our specialist knowledge and expertise, combined with a passion for our industry, will help you to discover your next exciting career move or newest team member.
We specialise in the following roles:
- Sales
- Marketing
- Category
- Insight and Research
- Shopper
Stay up to speed with the UK's most exciting and exclusive roles! Register your CV to enquiries@jdeg.co.uk or submit your enquiry by clicking here and one of our specialists will be in touch.
- Location
-
8-9 Stephen Mews
Fitrovia
W1T 1AF
GB
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