Digital Marketing Manager

Digital Marketing Manager

Our client is a family business founded in 1999, which has since grown exponentially to become a leading online drinks retailer of whiskey, champagne and many fine liquors. Over the years they have built up a thriving on-trade business supplying our top-quality products to an ever-increasing number of the UK’s finest hotels, Michelin-starred restaurants and world-famous style bars. In addition to this the company portfolio also releases a wide variety of different whiskies.  

As an exciting, growing company they have some big ambitions for the future, so they’re looking for a dynamic digital marketing manager with great experience to join their vibrant in-house creative team in London. The key purpose of the role is to take responsibility for all group digital marketing activities.

The successful candidate will be expected to work autonomously in order to develop a strategic digital marketing plan for the roll-out of new campaigns and promotional activity designed to boost brand awareness of their online drinks retailers and other group companies among consumers, with the aim of ultimately encouraging sustained growth.

The role will also involve working closely with the in-house strategy, creative and technical teams to design, develop and execute digital marketing content, whilst ensuring that a core brand identity for the Company is portrayed consistently at all times.

Key responsibilities include:

• Managing digital marketing campaigns and activity
• Managing online brand and product campaigns to raise brand awareness
• Responsibility for planning and budgetary control of all digital marketing
• Planning and executing all web, SEO/SEM, marketing database, newsletter/email, social media, affiliate marketing and display advertising campaigns
• Tracking conversion rates and making improvements to the website
• Utilising a range of techniques including paid search, SEO and PPC
• Evaluating customer research, market conditions and competitor data
• Reviewing new technologies and keeping the company at the forefront of developments in digital marketing

To be successful, you must have experience in e-commerce and extensive digital marketing experience. Experience of SEO, PPC, email marketing and social media is essential, whilst being a highly creative individual and competent at identifying target audiences and devising digital campaigns. Demonstrating knowledge of website analytics tools such as Google Analytics, NetInsight, WebTrends and a solid understanding of current online marketing concepts, strategy and best practise will add to your success.

On top of these formal qualities, you will truly fit in with the company is you are enthusiastic, possess commercial acumen and can work happily with the team. If all of the above sounds like you, then we want to hear from you!

Whilst we would like to respond to all our on-line applicants, regrettably we are unable to do so due to the high volumes we receive. If you've not heard from us within two weeks, unfortunately on this occasion your application has been unsuccessful. For alternative opportunities or to register for jobs by email, please visit our website at www.newchapter.co.uk.