CATEGORY MANAGER – FMCG FOOD – TOP 4 ACCOUNT

Category Manager – FMCG Food – Top 4 Account

£COMPETITIVE + Benefits

South East

Company

My client is a leading manufacturer of ambient food products across a range of categories; they are home to a number of well-known household brands which are stocked across all of the Top 4 Grocers, multiples and discounters. They are seeking an experienced Category Manager to work on their biggest retailer account or a Category exec/analyst looking for a step up into a challenging Cat Man role.

Purpose of the role

To drive the businesses status as category leaders through the development of strategic category management relationships with nominated accounts.  Develop joint category plans that deliver growth with specific customers to include range, promotions, NPD in line with the category and brand strategy, to the mutual benefit of the business and key trade partners.

Key Responsibilities:

Reporting to the Senior Category Director your main duties and responsibilities will include;

Category Planning/Reviews

• Develop, present and implement account specific category plans that drive category growth in line with the category and brand strategy and in conjunction with sales team.
• Ensure mutual benefits for the business and retail partners.
• Plans to include range, merchandising, NPD and promotional and other in store activities.
• Develop and present rationale for initiatives such as NPD in conjunction with sales and marketing teams to the trade as required.
• Work with internal teams to develop distribution targets and performance hurdle rates.

Monitoring Performance and Insights

• Monitor and review performance of category, brand and activities in specific accounts for internal and external review. 
• Highlight opportunities/issues/remedial actions internally and externally on a timely basis.
• Provide and present regular bespoke updates to accounts highlighting opportunities and trends in conjunction with category analyst.
• Review and monitor relevant retailer data to measure performance in conjunction with category analyst.

Execution

• Co-ordinate proposals and deployment of in store category activities.
• Ensure category range reviews and planograms are implemented effectively through planning and timely internal and external communication and co-ordination.
• Ensure effective implementation of product launches through sell-in activities, in store support co-ordination and planogram updates.
• Ensure effective and efficient implementation of promotional activity by identifying appropriate category promotional mechanics and the evaluation of category and shopper impact with recommendations to the business.

Requirements:

To be considered for this role you will need to have excellent experience within Category Management with an FMCG background.  You will have the ability to work with P&L and will demonstrate good management skills.

For more information on this role and other opportunities please email olivia.hehir@ceselection.com or simply apply below.