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Shopper Insights Manager

Employer
Shopper Intelligence (http://www.shopperintelligence.com)
Location
Part Home/Office Based (offices are based in Cheltenham and Somerset)
Salary
Competitive
Closing date
24 Apr 2015

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Marketing

Background:

Shopper Intelligence (http://www.shopperintelligence.com) is an international, quantitative measurement research programme based on shopper interviews, covering all major categories, brands and retailers in one cost efficient benchmarking process.

Our shopper research programme provides objective, comparative data on what category and brand shoppers want, and how satisfied they are at a category level in each fascia, together with a range of attitude and shopper behaviour metrics that drive category management and shopper marketing strategies.

Established in the UK in 2011, we are now looking to further expand our team to work with our growing number of Retailer and Supplier clients.

Position:

The Shopper Insights Manager is responsible for maintaining and developing Shopper Intelligence client-business relationships.  They provide day to day support for Shopper Intelligence clients with the goal of ensuring excellent customer service and client satisfaction, whilst also identifying and developing additional business opportunities.  The Shopper Insights Manager is also required to understand and analyse Shopper Intelligence data, produce insight presentations and respond to client specific needs.

Primary Responsibilities:

1) Relationship Management

Build productive relationships with clients to ensure Shopper Intelligence is highly regarded within the client business.  Aim to develop a dependant relationship with key accounts to maintain their loyalty over the long-term.  Maintain strong, regular communication with clients to keep them up to date with developments from Shopper Intelligence and ensure the business is always aware of client developments, opportunities and risks.

2) Client Understanding

Liaise with clients to identify and deliver deep dive analysis to specific client briefs as part of the core Shopper Intelligence contract.  Analyse and interpret Shopper Intelligence data to identify key insights and recommendations for clients.  Produce customised PowerPoint presentations to deliver these deep dives back to the client.

3) Market and Competitor Understanding

Understand and disseminate market knowledge to assist with key account relationships and to keep Shopper Intelligence personnel updated and informed.  Monitor competitive activity to identify potential threats to Shopper Intelligence and clients.

Knowledge, Skills and Experience required:

1) Knowledge

Knowledge and understanding of the FMCG marketplace

Excel and PowerPoint capability to an intermediate level

Strong knowledge and understanding of category management practices and shopper insight

2) Skills

Excellent communication skills (written and oral)

Strong presentation skills

Excellent analytical ability/relevant experience

Time management and organisational agility

Ability to work unsupervised  

3) Experience

May have agency experience already or could be looking for a move to agency side environment

Previous experience managing internal (supplier-side) or external (agency-side) clients in the FMCG industry

Experience of understanding and delivering research an advantage

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