We have a great new role for an International Brand Ambassador to develop Heineken’s International brand portfolio in the UK On-trade through managing the availability and appeal of our brands to both customers and consumers at the point of purchase.This role works closely with various routes to market partners to deliver increased commercial value for Heineken and our customers, by targeting the right brands in the right outlets, across a defined geographical area. You will passionately educate and support customers, consumers and partners on the development of the craft and world beer segments. 
 
What skills and qualifications will I need?

• Graduate or minimum of 9 GCSEs at grade C or above, including Maths & English, or equivalent if no relevant industry experience
• Experience within a FMCG company, preferably with a previous sales background and proven track record.
• Strong interpersonal, influencing / persuasion skills with the ability to work with a broad spectrum of internal and external contacts
• Ability to build and develop strong relationships.
• Record of achievement of delivery in a commercial environment, demonstrating excellence in both planning and implementation. 

What kind of responsibilities will I have?

• Adopt a Total territory Ownership approach across all routes to market – Monthly Journey plan to cover major cities and key outlets.
• Develop new business within your territory through utilisation of a clear Route To Market strategy
• Execute & Activate Heineken International Brand agendas specific to channel.
• Targeted achievement of Draught Installs, packaged listings and volume across territory
• Build collaborative contact strategy with Key Leased & Tenanted, National & Regional Brewers and Wholesale sales forces
• Deliver brilliant execution of outlet/staff training and engagement sessions, agreed promotional campaigns, and consumer trials to maximise rate of sale and long term brand success in outlets.
• Promote the brands at consumer events, trade shows and other selected events in accordance with the team’s brand plans and objectives.
• Carry out bar planning and ensure technical services and installation processes run smoothly and to company and customer satisfaction.
• Works closely with UK colleagues to achieve listings across national retailers in line with overall UK strategy

“Own the street” by understanding (and being able to talk knowledgably about) accounts on your territory and share best practice with colleagues in the UK and internationally
 
About HEINEKEN in the UK
 
At HEINEKEN in the UK our success absolutely depends on the great people who work for us. That’s why we’re committed to providing jobs and careers that are enjoyable and challenging, in an environment built on fairness and respect. In short, we want to make HEINEKEN a great place to work.

As the UK’s leading Cider and Beer business, we’re also passionate about our fantastic brands including Foster's, Heineken®, Strongbow, Kronenbourg 1664, Desperados and Bulmers plus a wide range of speciality brands. We employ around 2,000 people across the country, as well as owning around 1,100 pubs through our STAR Pubs & Bars business.
 
HEINEKEN in the UK is an equal opportunities employer.

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