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MARKETING DIRECTOR

Employer
Excelerate Resources
Location
Nationwide
Salary
£120-140K dependent on experience
Closing date
26 Mar 2015

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

MARKETING DIRECTOR

National role

The Marketing Director holds ultimate responsibility for the organisation’s marketing activities for all the company’s drinks brands and over sees the development and delivery of a fully integrated marketing strategy for the business that includes the spend on behalf of factored brands.

Duties include:

  • Development and implementation of the brand strategy for each brand
  • Ensuring that the strategy contributes positively to the overall company branding
  • Developing the marketing strategy for new and existing products, with particular focus on the craft beer initiative
  • Overseeing implementation of the marketing strategy - including campaigns, events, digital marketing, and PR
  • Working closely with the company’s sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentation across all sales channels
  • Guiding the day to day activities of the marketing team, ensuring the best quality individuals are recruited
  • Ensuring that the marketing objectives relate to commercial targets
  • Work closely with the production and operations team to ensure planning and sourcing are on target
  • Take ownership of social media initiatives and direct programs to ensure consistent social media reputation and recognition
  • Ensuring ATL and BTL spend is appropriate, relevant and efficient
  • Developing and delivering marketing and communications strategies for the organisation
  • Undertake continuous analysis of competitive environment and consumer trends

Requirements of the role:

  • Graduate level
  • Professional chartered marketer (CIM) or equivalent
  • Proven track record of success in senior marketing roles
  • Confident, driven and dynamic leader
  • Effective influencer amongst peer group
  • Entrepreneurial mindset with the ability to spot original branding opportunities

Salary: £120-140K dependent on experience

To apply for this role, please attach your CV below

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