SENIOR BRAND MANAGER - FTC
- Employer
- Clear Edge Search & Selection Ltd
- Location
- Kent
- Salary
- £DOE + Benefits
- Closing date
- 17 Mar 2015
View more
- Business Sector
- Non Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Marketing, Sales
Job Details
SENIOR BRAND MANAGER - FTC
£DOE + Benefits
Kent
Are you a passionate and creative Brand Manager?
Do you want to be the person setting the strategic direction of a brand?
Would you like to be part of a passionate marketing team working on popular household brands?
Yes? Then read on…
Our client is an international manufacturer of consumer goods worth $2.6billion globally. With a variety of well known, established brands in their portfolio they are instantly recognisable and have an $80m worth in the UK alone. In the UK they boast a 24/7 manufacturing site which services Europe as well and the UK, producing a variety of products across personal care and health & beauty.
Role
For the purpose of maternity cover, out client is now seeking a Senior Brand Manager to join the Marketing Department and lead the development of strategic, insight led, brand plans for selected brands. This is an exciting and hands on role working with a high profile brand that is recognised internationally. As a Senior Brand Manager the key role responsibilities include:
- Deep understanding of consumer needs and habits within your brand’s category creating actionable consumer insights
- Market trend analysis giving guidance for tomorrow’s agenda for the company
- Work with Marketing Director and/or Group Brand Manager in setting individual brand strategic priorities for brand growth and the subsequent objectives and targets
- Develop annual brand plans that will deliver the strategies and objectives with a robust programme of activities. Create the plan with partner agencies functions and align key stakeholders to support them.
- Review brand plans on a quarterly basis to ensure targets are met
- Pricing strategy, price elasticity analysis and econometric modelling as appropriate, to inform strategy decisions
- P&L responsibility and on-going monitoring of the impact of decisions and actions on brand profitability
- Tight budget management ensuring timely recommendations and accurate allocation, monitoring and control
Requirements
To be considered for this role, you will have significant experience in a branding role within an FMCG environment. As well as:
- Degree qualified (or equivalent)
- Experience creating and managing substantial A&P programmes across (ATL, BTL and digital/social)
- Excellent communication and presentation skills
- Excellent analytical skills – financial and market research/data
Please email olivia.hehir@ceselection.com for more information or simply apply below.
Company
Clear Edge are an executive search and selection business, specialising in roles from middle management to Board level in FMCG and Retail sectors.
Recruiting high-calibre professionals across:
- Sales & Marketing
- Operations, Technical & Supply Chain
- Retail
Genuine experts in your sector:
- Food
- Drinks
- Health, Beauty & Household Products
- Consumer Durables
Our specialist consultants take a highly pro-active approach on behalf of their clients and candidates, with total commitment to service and results. Using our extensive market knowledge, unrivalled network of contacts and modern day recruitment techniques, we're here to give you the clear edge over the competition.
- Website
- http://www.ceselection.com/
- Telephone
- 0113 2054970
- Location
-
Lister House
Lister Hill
Horsforth
Leeds
West Yorkshire
LS18 5AZ
GB
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