Description
 
Do you have a personality with the power to influence and connect? Can you sustain the pace to keep on growing? Will you make an impact with your desire to win?
 
Manager, Shopper Marketing, Home
Uxbridge
 
Reporting in to the Associate Director for Shopper Marketing Home you will be a vital part of the Home Shopper Marketing team supporting the development of the environment plans and the development of the shopper marketing plans in the Grocery Customers. You will manage and implement agreed shopper marketing activities at Business Unit level.

What to expect

The key accountabilities of the role are to:

• Support the development of shopper marketing plan and implement programs and activities for the different channels and specified Customers within the Home Channel, based on Customer Segmentation model.
• Develop shopper propositions based on insights that support the activation of brand and the category strategies whilst monitoring TME & promotion spend (depending on market) and evaluating impact.
• Work with the shopper IMPACT framework to execute Shopper Marketing the Coca Cola Enterprises way and to evaluate all key shopper activity, recycling those learnings.
• Communicate activities to trading & customers, providing clarity of what Look of Success looks like for field sales execution and work collaboratively with the CCE portfolio development team to guide and ensure that brand programs and NPD are developed and optimized for the right environment.

 
 
Qualifications
 
What we expect of you

We are looking for applicants with a proven track record of customer facing Shopper roles for leading FMCG organizations. Excellent communication and strong project management skills are essential as well as demonstrating the ability to influence, engage and work at pace. You will have an understanding of shopper marketing and show the ability and desire to effectively challenge retailers, trading teams and other senior stakeholders.

Application

To apply for this role, click 'Apply' button below