Marketing Manager - MyFresh - Wigan

Marketing Manager, Wigan, we are looking for someone special to join our team at MyFresh. With a passion for food, a real love of marketing and an excitement for trying new ideas, you will look after marketing, communications and category management for us. Your expertise will play a crucial role in our business’s success.

Key Marketing Manager Responsibilities

Communications

Through understanding our core business values you will create exciting and innovative communications to be used in a wide variety of both printed and online material for both internal and external use. The way we talk to people is very important to us and ensuring our comms have the right personality and tone of voice, whether to colleagues in the business or on Twitter and Facebook for example, is vital.  

Trade Marketing 

You will be accountable for the marketing budget and through understanding our customer base and working closely with the sales team will define and implement market channel strategies. You will develop and implement a Trade Marketing plan and then design and produce all relevant material in-house.  You will be attending industry conferences and ensuring that we are part of any key award entries and sponsorship programmes.

Category Management

Working closely with our internal teams, you will develop customer specific category management plans, and ensure that all market analysis including category data and consumer insights is carried out. The analysis of market data and retailer/ftg activity including regular store auditing will be key, whilst working in conjunction with the NPD team to ensure we are keeping up to with date key trends and innovations.

Marketing Manager Key Skills

You will be a passionate and knowledgeable about marketing and have a natural flair for creating, managing and developing exciting strategy plans and seeing them through to completion. You will need to be able to develop good working relationships with customers, colleagues and suppliers, and be comfortable in analysing data and coming up with innovative solutions and ideas.

About Us

Part of the162-year-old family-owned William Jackson Food Group (WJFG), which also owns Aunt Bessie’s, Abel & Cole and Jackson’s Bakery, we are an £80m business with sites in Scotland, Lancashire and Bedfordshire. 

At MyFresh we have a real passion for fresh produce, from humble radishes and onions to the wild and wonderful varieties we see in our industry today. We are proud of our heritage and our agricultural roots, and have a total focus on supplying freshly prepared ingredients to our customers.

As with much of our produce, we also handpick our team. Our people are at the heart of what we do. We like to see them grow and we do everything we can to support them in their career. As we continue on our exciting journey we are looking for some new faces to join our team.

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