Senior Brand Manager
- Employer
- Bayer
- Location
- Newbury, Berkshire
- Salary
- Competitive salary and package
- Closing date
- 11 Feb 2015
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Marketing
The Bayer Consumer Care Division is among the most successful marketers of over-the-counter (OTC) medications and nutritional supplements in the world, with a presence in more than 100 countries. Some of the most trusted and recognised brands in the world today come from the Bayer global portfolio. With an energetic team committed to excellence and unparalleled development opportunities, Bayer provides a working environment that embraces honesty, openness and respect, complemented by a passion for success.
Bayer Consumer Care are seeking a Senior Brand Manager for Vitamins to work on our award winning brand Berocca and Redoxon. This is an ideal role for a Senior Brand Manager who wishes to develop their experience of working on a high profile and highly successful brand, and the opportunity to make their mark on a truly exceptional range of products.
KEY RESPONSIBILITIES INCLUDE:
• Developing brand goals and objectives
• Bringing the brand to life for our consumer and for our customers whilst actively supporting brand activities to drive customer engagement
• Prioritising the key brand initiatives and ensuring that financial objectives are met
• Managing the collaboration between the brand and all Consumer Care internal departments to ensure that all teams are working
harmoniously towards the common objectives
• Day to day management of Marketing agencies and suppliers to ensure services provided are of the requisite quality, and that good value is
obtained
KEY REQUIREMENTS INCLUDE:
• Education to degree level or Marketing qualification
• Strong commercial acumen is essential, including ability to work with complex figures and multiple information sources
• Highly driven and able to demonstrate proven success
• Strong influencing and interpersonal skills
• Excellent communication skills
• A track record of New Product Development would be advantageous
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