Category Manager- Ambient (Home Baking)
- Employer
- Category Captain
- Location
- Leeds
- Salary
- Attractive Salary + Benefits
- Closing date
- 15 Jan 2015
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Buying, Category Management, Marketing, Merchandising, Retail Management
Job Details
The Company
Dr. Oetker is a family owned business that has been creating high quality foods for over 100 years. We truly believe that “Quality is the Best Recipe” and this ethos has been running through our business since we were founded in 1893 and is a testament to our longevity and success. We currently have an exciting opportunity for a Category Manager to join our Ambient (Home Baking) team based in Leeds on an initial 18 month contract.
Rest assured the Home Baking Category is where it's happening
- Double Digit Growth
- High/Dynamic SKU Count
- The need for Sophisticated Merchandising/Range Management (Leading Category Marketing Function)
- Seasonal & Occasional Driven (From Halloween, Easter to Birthdays & Celebrations)
- Whether it's Baking Aficionado's or New Category Entrants- There is an great mix of Shoppers
The Role Category Manger
Reporting to the Head of Category Marketing you will become an acknowledged expert of the Home Baking Category and in doing so build strong relationships through sharing credible information and guidance. Key Tenets of the role are as follows:
The Delivery of the Home Baking Category Strategy
Category Manager
- Identify category opportunities using consumer and shopper insight and formulate category plans in co-operation with brand team, UK insight manager and sales team.
- Interrogation of 3rd party data sources, IRI, Kantar, as appropriate to distil key development areas
- Manage the merchandising database and produce plans in conjunction with the category executive.
- Contribute to the Annual planning process– market potential; brand plans; account plans
Category Captaincy within designated retail accounts
- Establish regular and positive category relationship with specified customers, maintaining our reputation as the experts in the Home Baking Category, encouraging the development of joint category initiatives and planning.
- Demonstrate best practice merchandising initiatives and category segmentation based on translating consumer insight and understanding shopper decision making process with specified customers.
- Undertake specific range review/ merchandising projects to maximise space and visibility to drive category performance and Dr. Oetker Brand performance in specified retailer.
- Share leanings/ best practise with Junior members of the team and support with development of category and data base systems knowledge.
Account Contacts and Account Planning
- Develop category relationships with specified retailers to ensure that Dr. Oetker is recognised as the source of impartial expert opinion for the Home Baking category across commercial; marketing; category and merchandising personnel.
- Liaising with Account managers to ensure catman initiatives, actions are captured in detail within individual account plans of specified customers.
Candidate Requirements Category Manager
The successful candidate will ideally have Category Management / Sales/ Trade Marketing experience within an FMCG environment and is ideally already working closely with several of the top 5 retailers. Experience of IRI/Kantar and Space Management systems are preferable. Being highly analytical well organised with strong presentation skills you will have a passion for converting data into actionable insight and grasp the opportunity to get in front of your accounts at every opportunity.
Please Note: We have chosen to worth with Category Captain & 1 other PSL Recruitment Group; therefore we kindly ask that “Other/Non PSL recruiters” respect our decision and do not contact us in relation to this role. Thank You.
Company
Category Captain is a division of PT Executive.
Welcome aboard Shipmates! I'm Category Captain and my mission is to help you navigate your career across the Waters of the FMCG & Consumer Durable Marketplace.
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