TESCO CATEGORY MANAGER – CHILLED FOODS

Tesco Category Manager – Chilled Foods

£40,000 (dependant on experience) + £11,000 car allowance + benefits

North Yorkshire

Company

I am currently working with a leading manufacturer of premium chilled foods who supply the country’s leading retailers with a great portfolio of private label quality meats. Due to continued year on year growth, the business now requires a Category Manager to lead the category relationship with Tesco.

Purpose of the role

To manage Tesco’s premium quality meat category, ensuring it has the right ranges, pricing architecture and promotions presented in the best way in store, optimising category performance. To develop direct relationships with the Tesco buying, marketing and development teams, creating a point of difference for the business over competitor suppliers and strengthening our overall business relationship.

Key responsibilities

Reporting to the Category Marketing & Insights Controller, Tesco, and working alongside the Sales and NPD teams, as a Category Manager your main duties and responsibilities will include;

• Analysing range performance, making recommendations for de-lists and extensions as well as identifying range gaps versus the market.
• Product development – leveraging shopper and consumer insights to work closely with the NPD team to create innovation platforms and concepts.
• Analysing NPD performance post launch and communicate learning with the wider team.
• Identifying opportunities for existing product development (EPD), working with the development team to improve existing products through formulation, pack size, packaging formats etc.
• Promotional analysis - using dunnhumby data to analyse the sales uplift by promotions along with shopper KPI dynamics and shopper profile changes.
• Making recommendations for future promotional activity based on medium and long term category objectives.
• Work with the Multichannel Marketing Manager to develop bespoke channel promotional plans.
• Merchandising - make recommendations for changing macro and micro space, merchandising flow and blocking.
• Work with Tesco at its merchandising centre to build planograms at key moments in the year.
• Developing a category plan for the premium quality meat in line with the category vision, engaging the Tesco team and internal stakeholders.
• Reviewing progress against category objectives and make recommendations for change as necessary.
• Creating and maintaining a monthly report for internal and external use, commenting on performance with implications and recommendations.
• Competitor monitoring
• Assisting in the running of market research projects as required
• Undertaking category reviews ahead of Tesco ranging

Requirements

To be considered for this role you will need to demonstrate the following;

• Experience of category management in an FMCG business, preferably within Food / Own Label.
• Experience of using Kantar and dunnhumby data to understand category performance and shopper behaviour
• Experience of collaborative merchandising projects with retailers.
• Experience of promotional analysis using retailer data sources (EPoS or loyalty card data).
• Creativity in generating category growth initiatives and execution methods
• Analytical skills coupled with the ability to draw out insights and make recommendations
• Ability to think strategically
• Ability to work collaboratively with both internal teams and retail partners and network with multiple customer contacts

For more information on this role and other opportunities please email olivia.hehir@ceselection.com or simply apply below.