Brand Manager

This client is a leading premium brand specialising in electronic Cigarettes and E-liquids. We are a fast growing, multi-channel business and we are looking to drive brand growth via a program of fully integrated marketing activity combining above the line, digital and experiential marketing.

The ideal candidate for this role may be operating at Assistant Brand Manager level and looking for a bigger challenge. There is good scope for development fast progression within the business. 

It is important that you have strong interpersonal and communication skills for dealing with a wide range of people. Project and event management skills are important, as well as the tenacity and drive to make sure that ideas are delivered on time and within budget. Project related travel within the UK may be required occasionally.

The Role:

•  Assisting in the continued implementation of Brand activities to increase brand profile, consumer engagement and purchase, based on strong consumer insights.

• Creation of commercially integrated communication plans with monitoring and evaluation to maximize brand performance and grow sales within key target areas

• Liaison with the all internal departments, including the commercial teams to ensure effective delivery of the brand within existing and new channels.

• Assisting the Head of Marketing in the effective management of the principal areas of the marketing mix, with a major focus on Press, PR, Direct Marketing, Digital and Experiential.

• Administration of the Advertising & Promotions budget.

• Liaison with external marketing agencies

• Development & implementation of strategies to communicate with and engage consumers across our network of retail outlets

• Management of brand events, such as product launches, retail events and music festivals

Ideally we are looking for candidates who have some marketing experience in an FMCG or branded business with CIM, business or marketing degree (or equivalent) with experience of managing events.

If you have the relevant experience and want to work for a fantastic company that can offer a career changing opportunity then please apply.

 

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