Brand Manager – Dermatology
- Employer
- Bayer
- Location
- Newbury
- Salary
- £Competitive
- Closing date
- 21 Oct 2014
View more
- Business Sector
- Non Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Marketing
Brand Manager – Dermatology
Newbury
£Competitive
Bayer Consumer Care Division is among the largest marketers of over-the-counter (OTC) medications and nutritional supplements in the world. It ranks among the top three global OTC consumer health organisations, with a presence in more than 100 countries. Some of the most trusted and recognised brands in the world today come from the Bayer global portfolio.
Bayer’s Consumer Care Division is a top four player in the UK OTC market, with strong and growing brands and an energetic team committed to excellence. It provides a working environment that embraces honesty, openness and respect, complemented by a passion for success.
This Brand Manager position is taking on a well-known and high profile product with some recent exciting projects underway.
Job description
- Develop and implement annual brand and activity plans to ensure that brand objectives are met
- Manage budget for the assigned brands to ensure full year spend is in line with budget and forecast
- Monitor brand performance on ongoing basis through use of data sources. Propose activity to maximise strengths and opportunities and address potential threats and weaknesses.
- Work with cross functional team to actively inspire them on brand strategy and ensure activation plans are implemented with excellence
- Assist with NPD launches
Your qualifications
- Educated to degree level
- Brand Management experience gained within the Marketing Department of a major Blue chip company is preferred
- Strong commercial acumen is essential
- Strong influencing and interpersonal skills are essential
- Strong communication skills are essential
- PC skills and knowledge of Microsoft packages are required
- A track record of executing New Product Development with excellence would be advantageous
- Previous OTC marketing experience would be advantageous
- A marketing qualification would be advantageous
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