Senior Brand Manager - Marketing Dermatology

Newbury 

Competitive Salary

Bayer: Science For A Better Life

Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. The company’s products and services are designed to benefit people and improve their quality of life. At the same time Bayer creates value through innovation, growth and high earning power. This role will be working within our fast growing Consumer Care Dermatology marketing division.

Major Tasks

•To develop the brand goals and objective in line with the agreed strategies.

•To develop and implement the brand planning process and activation to ensure successful  adaptation to changing environmental pressures and business needs guaranteeing that financial objectives are met.

•To prioritise brand initiatives

•To manage the collaboration between brand and all CC internal departments to ensure that all teams are working towards the shared objectives

•Build and maintain a collaborative relationship with all relevant Global Bayer Stakeholders

•Day to day administration of Marketing agencies/suppliers to ensure best practice is followed, services provided are of the requisite quality and good value is obtained preserving Bayer's interests

•To fully comply with corporate governance requirements and internal/external regulations as required

•To actively support brand activities to drive customer engagement

Skills

Education to degree level or Marketing qualification

3 -5 years Previous Brand Management experience gained in FMCG or OTC company

Strong commercial acumen is essential, including ability to work with complex figures and multiple information sources

Strong influencing and interpersonal skills

Excellent communication skills

Prior experience of managing media buying essential

PC skills and knowledge of Microsoft packages are required

A track record of New Product Development would be advantageous

FMCG / OTC Healthcare experience strongly desired

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