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Shopper Insights Manager

Employer
PepsiCo
Location
Theale
Salary
Competitive
Closing date
19 Sep 2014

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Sales

Job Details



Here at PepsiCo we are looking for a Customer/Shopper Insights Manager to join our team.

The Shopper Insight team plays a leading role in PepsiCo helping the sales division adapt to win in the rapidly changing and increasingly complex UK retail environment. We use the latest research techniques to build a clear understanding of changing shopper behaviour across all the retail formats including large supermarkets, discounters, convenience stores and online. Our focus is to use insight to identify opportunities for category growth and to drive change with our retail customers.

As a Customer/Shopper Insights Manager at PepsiCo you'll be responsible for developing and delivering the shopper insight plan for our juice and cereals business across all our retail channels. You will work closely with our Category Managers and trading teams to ensure this plan is relevant for our customers and helps deliver change and category growth.

To succeed in this you will design and lead key research projects from start to finish. You will champion the shopper insight agenda internally and be able to translate senior management questions into clear research objectives. You will have the ability to combine insight from different agencies with different methodologies into one simple and coherent narrative, and to make clear internal recommendations with action points for customers. You will generate innovative approaches and apply new technology or methodologies to ensure PepsiCo is at the leading edge of the rapidly changing world of shopper insight.

It is likely that you will have the following specific experience:

  • Good degree and strong experience in top-tier UK FMCG, retail or agency
  • Proven results in delivering insight-to-action
  • Experience designing and managing retail or shopper related research projects

 


What's in it for you?

We have a fundamental belief that people hold the key to PepsiCo's success. PepsiCo offers a rewards package designed to attract and retain the very best. As part of a world-class team how your earnings grow over time is down to you and your performance. We provide our employees with tools and resources that help them achieve their health and financial wellness goals through comprehensive benefits programmes. Along with this exciting earning potential comes a generous benefits package. And if you accomplish something exceptional, you can expect to receive real recognition for your achievements.

The future career path for the Customer/Shopper Insight Manager may lead to Category Management, core Trading, Insights leadership roles - in the UK or anywhere in the world.

About PepsiCo

Who we are: PepsiCo is one of the world's leading food and beverage companies with over $66 billion in net revenue in 2013 and a global portfolio of diverse and beloved brands. PepsiCo's products are sold in more than 200 countries and territories around the world. Our mission is to be the world's premier consumer products company, focused on convenient foods and beverages.

What we believe: We remain steadfastly dedicated to building a profitable and sustainable 21st century corporation - one that is a good investment for our shareholders, a good environment for our employees, a good citizen in our communities and a good steward of our planet's resources. And in everything we do, we strive for honesty, fairness and integrity.

What we do: PepsiCo UK is home to Walkers, Pepsi, Quaker and Tropicana - market-leading brands and household favourites. Our broad product range also includes Copella, Snack a Jacks, Naked, Oat So Simple and Walkers Crinkles. Our head office is in Theale, Berkshire and is the main base for our marketing and sales teams. Here you will find dedicated sales professionals, focused on being our customers #1 supplier partner across the grocery, convenience, wholesale and food service channels.

 

Company

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

 

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