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Content Sales Manager - Retail & Manufacturing Division

Employer
William Reed Ltd
Location
Crawley - West Sussex
Salary
Competitive
Closing date
4 Sep 2014

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Sales

Job Details

Content Sales Manager – Retail & Manufacturing Division

William Reed Business Media is a leading B2B publisher with an extensive range of high-quality, award-winning products serving the UK food and drink industry in the grocery, retailing, drinks, hospitality and food manufacturing sectors.  Business-to-business media has been the group’s core area of expertise, ever since William Reed launched The Grocer magazine in 1862.  An exciting role for a Content Sales Manager has come up in the Retail & Manufacturing Division.

Job Outline:

  • Sale of information products - both print and online
  • Development of bulk deals to corporate accounts
  • Management of order processing
  • Management of renewals and upgrades
  • Meeting and exceeding targets for allocated brands

Key Accountabilities:

Sales and Account Management

  • New subscription sales to exceed targets across portfolio
  • Management of multiple contact company sales
  • Management of multiple contact renewals
  • Implementation of rate increases
  • Telesales to WRBM sales standards
  • Attend relevant events and conferences to secure sales
  • Face-to-face calls where appropriate
  • Presenting and demonstrating online products to prospects and customers, either face to face or using WebEx
  • Use of brands as sales tools
  • Actively prospecting – using Marketing Database, Subscription and CRM systems
  • Management of various multiple copy trials
  • Excellent customer service with attention to detail

Marketing and Campaign Management

  • Work with marketing functions to ensure timely campaign management
  • Work with Marketing team to identify targets, generate and qualify leads
  • Preparation of relevant sales literature using marketing and administration resources
  • Gather intelligence on competitive information resources
  • Liaise with marketing to make use of market research, test trials, bundle testing, pricing monitoring
  • Monitor ecommerce sales with marketing

Reporting

  • Monthly sales reporting and forecasting
  • Accurate measurement of return on investment
  • Using CRM system to company standards
  • Order Processing
  • Fulfilment bureau liaison , providing accurate sales reporting
  • Using the bureau’s Myriad system to analyse and report
  • Proactively secure direct debits
  • Maintain accurate records and contacts utilising the nominated software
  • Ensure all office administration is completed correctly and on time

Software Utilised:

Subscription bureau system: Myriad

CRM – Achiever and then Élan

WebEx for online demonstrations

Behavioural analytical tool – for online trails and subscription use monitoring

DotMailer/Neolane – email systems for multiple user communications

In return for your hard work and experience, we offer the following benefits:
• A contributory pension scheme
• Life Assurance
• 25 days’ holiday
• Discounted gym membership
• Free car parking
• Season ticket loan (on successful completion of probation

Company

Who we are
We are William Reed.

We are the leading expert in the global Food & Drink industry.

From manufacturing through to retail and hospitality – we provide the inspiration, insight and connections to power our customers’ success.

Our specialists are deeply engaged in their markets and are recognised as the most trusted professionals in their field.

For 160 years, our diverse portfolio of trusted brands has delivered the information our clients need, reaching audiences through outstanding digital media, insights, prestigious awards, innovative exhibitions, events and print.

Fulfilling our role in the 21st century has meant harnessing digital channels to deliver insightful journalism and high-value data to businesses the world over. Guided by our Mission & Values, our Group’s activities now include category defining digital and print media, innovative business events and conferences, prestigious awards and informative conferences. We offer compelling research and powerful insights to our customers as well as providing recruitment and e-learning solutions within our core markets.

Company info
Website
Location
Broadfield Business Park
Crawley
West Sussex
RH11 9RT
United Kingdom

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