Commercial Brand Manager
- Employer
- Coca Cola Enterprises Ltd
- Location
- Uxbridge
- Salary
- £Competitive
- Closing date
- 28 Aug 2014
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Category Management, Marketing, Sales
Job Details
From a secret recipe to a bold idea and very proud traditions we build the future. Coca-Cola Enterprises (CCE) manufactures, distributes, sells and markets some of the world’s strongest brands in non-alcoholic beverages. We are a part of Coca-Cola Enterprises Inc, the leading Western European marketer, distributor, and producer of bottled and canned liquid non-alcoholic refreshment and the world’s third-largest independent Coca-Cola bottler. Some of the brands you will find in our portfolio are Coca-Cola®, Fanta®, Powerade®, Glaceau vitaminwater®, Monster® and Capri-sun®.
Leading brands, great people, growth and the reward that comes with it: the raw materials for success are right here. But still, success depends on our skilled management sharing thirst: a thirst for getting more and better from our people and systems, a thirst for pushing limits, and a thirst for the rigour and challenge of a fast moving business.
Do you have a personality with the power to influence and connect? Can you sustain the pace to keep on growing? Will you make an impact with your desire to win?
Commercial Brand Manager, Uxbridge - Permanent
What you become a part of
As the Portfolio Manager you will be responsible for the development and implementation of programs to strengthen the understanding of the firm's brand strategy and visual identity. You will coordinate the marketing strategies including packaging, pricing, expense budgets, advertising and promotion of the brand in close relationship with KO.
What to expect
As the Portfolio Manager you will manage and develop the relationship with The Coke Company to create a brand plan/ brand initiatives aligned to Coca Cola Enterprises Annual Business Plan and Long Range Plan. You will support and implement the Coke Company’s Brand Portfolio Strategy which is linked to our category vision, managing and executing the Marketing Activity Calendar and being accountable for the sales stories for implementation. You are accountable for project management of product & pack innovation development, leading the process based on local consumer and shopper needs and opportunities. It is your role to understand competitor performance, supporting in building competitor insights, representing the interface with Supply Chain to manage residuals and SKU rationalisation. You will work cross functionally with supply chain, category, shopper and the revenue growth management team.
Qualifications
What we expect of you
You will have previous experience working in a large FMCG organisation. You will demonstrate excellent communication skills, be a strong project manager and have the ability to influence, engage, work at pace and navigate across a business. You will have excellent commercial acumen and have worked in a commercial role or closely with a commercial team.
Application
If this role is of interest to you please upload a recent copy of your CV and someone from the Talent Acquisition team will be in touch.
Company
We manufacture, sell and distribute the products of The Coca-Cola Company and selected other beverage brands in Belgium, France, Great Britain, Luxembourg, the Netherlands, Norway and Sweden.
Other bottlers in the Coca-Cola system look after the rest of the world. Sound complicated? Let us explain…
The Coca-Cola Company own the brands, develop new product ideas and produce brand marketing and advertising campaigns. For example, when you see Coca-Cola adverts on TV or on a billboard - that's what they do.
As a bottler, Coca-Cola Enterprises buys syrup concentrate from The Coca-Cola Company, and combines it with other ingredients to manufacture the products. We also market, manufacture and distribute beverage brands independent of The Coca-Cola Company in selected territories. Coca-Cola Enterprises works with customers in Western Europe to get all of these products to market for consumers to enjoy. When you are in one of these countries and see a Coca-Cola truck or a new Coca-Cola promotion in your local supermarket - that's what we do.
Coca-Cola Enterprises has more than 13,000 employees across our business, from supply chain and commercial teams to corporate functions like finance and human resources, contributing towards our goal to always "be the best beverage sales and customer service company".
- Location
-
Uxbridge
UB8 1EZ
GB
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