Senior Brand Manager - FMCG

My client is a leading food manufacturing business that produce a range of branded and own label products that are instantly recognisable and market leading within their categories. We are searching for a creative and experienced Senior Brand Manager to join the business and support the development and implementation of the marketing strategy including portfolio management, pricing, promotion, NPD and packaging development. This is a great opportunity perhaps for a Brand Manager looking to step up into a Senior Brand Manager role to gain plenty of experience cross functionally within an entrepreneurial environment.

The Role:

• Develop and deliver the strategy and marketing Brand Plans to support the product portfolio in line with business objectives to maximise share and brand profitability.
• Be the first point of contact for; Account Managers, Senior Managers, Operations and Key Stakeholders on brand information and support.
• In conjunction with the Marketing Director, formulate a category marketing strategy by channel and detailed brand plans for both internal and retailer presentation, ensuring effective implementation and analysis of performance results.
• Set a clear brand agenda with the Sales team and review progress on a monthly basis.
• Monitor the overall brand performance.
• Manage the brand P & L’s ensuring that all strategic initiatives and new product development meets overall sales and profitability hurdle rates.
• Manage ROI analysis on key promotional activities against planned action standards and present results.
• Effectively manage relationships with all external suppliers (PR, Advertising, Packaging, Research etc.) to ensure that agreed objectives are delivered on time and within budget.
• Develop creative and communications briefs in line with core priorities of the product categories.
• Lead, manage and champion NPD projects managing the process from concept to implementation to ensure the achievement of measurable results within lead time and cost parameters. Lead and manage these projects with cross functional project team.
• Control all operational marketing activities.
• Manage budget and expenditure priorities on the brand.

The Requirements:

• Previous experience of working in FMCG brand or product marketing, ideally from within the food sector.
• A Marketing qualification or relevant degree level qualification.
• Proven experience in a product management and project management capacity.
• Experience of P & L management.
• An ability to work cross functionally.
• Excellent communication and analytical skills.
• Be able to work on your own initiative and be a self-starter and able to think strategically.
• Highly organised with a flexible approach and attention to detail.
• A passion for consumer and category insight.

To register your interest for this role, please send an up to date CV to: andrea@vitaeselection.com