Marketing and Commercial Manager
- Employer
- Hydes Brewery
- Location
- Media City, Salford
- Salary
- Circa 50K basic plus bonus potential, car allowance, PMI, pension and associated benefits
- Closing date
- 14 Aug 2014
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Marketing
Job Details
Based in our Head Office at The Beer Studio, Media City and reporting to the Managing Director, this challenging fast paced and influential role offers the opportunity to join a growing, award-winning business.
In Summary
To provide marketing and commercial support to the business in the areas of managed house operation, tenancies and wholesale / free trade sales to maximise company profitability.
Specific Responsibilities
Brands
- Working with the marketing executive, produce and implement brand plans for Hydes cask beers and the Beer Studio range
- Produce a full range of POS material to support the company’s brands and service the needs of the managed and tenanted houses
Managed House
- Working with the marketing executive, develop and implement effective retail marketing plans at an estate and house level that can be demonstrated to positively contribute to the profitability of the business on a fully-costed basis
- Oversee and review the business development expenditure at house level (eg.Discount/Entertainment/ Satellite TV etc) to ensure that this is being targeted in the most effective way by site.
- To thoroughly review EPOS data and make clear recommendations to the management team as to how company profitability can be improved as a result
- Co-ordinate pricing on both wet and dry products and ensure that pricing policies are fully reflected through the EPOS system, are logical at a site, product category and individual product level, and fully reflect the agreed promotional activities
Tenanted Business
- Working with the marketing executive, develop and implement marketing activity to support the estate as a whole and to construct activity plans tailored at a house level
- Develop a support package for Hydes tenants designed to minimise their costs and provide business support and advice from Hydes and third parties
- Manage tenanted pricing and discount policy
Wholesale and Free Trade Business
- Develop a wholesale and free trade business plan to maximise profitability through this channel.
- Negotiate with existing and prospective wholesale customers to achieve stocking features of Hydes cask beers on the best possible terms to maximise company profitability from this channel of trade
- Co-ordinate any free trade business initiatives that the business may initiate in the future (No free trade operation currently exists)
General
- To manage procurement of third party wet products and the equipment, consumables and services for the managed estate
- To manage the company’s website and social media policies
Person Specification
This is a broad marketing role within the licensed trade demanding a range of skills and experience:
Experience
- Recent P&L management
- Multi-site licensed trade management of managed houses and/or tenanted houses
- Marketing across multiple sites and, ideally, brand management of a consumer-targeted brand
- The negotiation of equipment purchases and service contracts
Skills
- Strong commercial skills facilitating the production of reasoned and costed commercial proposals of a quality to be presented to the company’s board meetings without prior amendment
- Capable in all areas of the marketing mix with particular focus on the brand development and implementation of promotional activity
- Strong IT skills including Excel, Powerpoint, Word, Outlook, web page management and social media
- Strong interpersonal skills and the ability to persuade and enthuse colleagues with regard to the initiatives that you formulate
- Strong analytical skills allowing you to review multiple data-sources to draw conclusions and translate these into clear action plans that improve business performance
- Sound negotiation skills
Company
Is a pub operator and cask ale brewer based in Media City, Salford. Operating around 60 pubs in the Northwest including North Wales, our estate is split 50/50 managed and tenanted. Our range of pubs is diverse, ranging from traditional wet led to large destination food and also includes some city centre venues and accommodation. Two of our sites have won the ‘Best Managed House’ category in the Great British Pub Awards in 2011 and 2012.
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