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Brand Manager (representing Bacardi) - Dubai, UAE

Employer
MMI - Maritime & Mercantile International LLC
Location
Dubai, United Arab Emirates
Salary
International salary package, tax free, with expat benefits package
Closing date
6 Aug 2014

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Marketing, Retail Management

Job Details

Brand Manager (representing Bacardi): To proactively deliver brand building activity for principals by developing and executing annual marketing plans. Communicate promotional mechanics and objectives to the sales team to ensure that they can drive MMI volumes and key targets can be achieved. Manage the financial budget and reporting cycle to ensure that sales and marketing activity can be monitored and evaluated for effectiveness.  

Responsibilities 

  • To develop, produce and execute annual marketing plans for each principal such that the brand and volume target objectives are achieved within agreed cost parameters.
  • To supply monthly financial/ brand reports to principals and to MMI senior management so that they have up to date information on sales performance and progress against marketing plans by agreed deadlines.
  • Responsible for understanding and evaluating the effectiveness of marketing activity
  • Responsible for routine and ad-hoc brand and category performance  to outline key market trends, plus making recommendations to address or exploit issues and opportunities
  • Responsible for managing the brand/brand group budget. Need to issue notes to the approved suppliers, seeking senior manager approval where necessary, so that all spend is correctly monitored
  • Responsible for briefing, development and internal communication of Brand Growth Levers.
  • To communicate promotional mechanics and objectives to the sales force sufficiently in advance so that effective sell in can be executed.
  • To work with the field sales force to ensure that both they and customers fully understand promotional mechanics and logistics.
  • To liaise with agencies and other third parties to ensure that promotional and point of purchase materials are produced on time and within budgeted cost.
  • To keep the A&P controller, finance, fully informed on spend vs budget and so that variances to plans can be highlighted to management.
  • Brand market evaluation and research projects

Essential

  • 3-5 years of marketing experience 
  • Good working knowledge of on-and off trade business
  • Strong Trade Marketing experience
  • Effective sales, presentation, negotiation and relationship management skills
  • Marketing plan development and execution
  • Effective problem solver and decision maker
  • Brand cost management
  • Ability to analyse data and specific market information while recommending business

Desirable

  • Marketing Degree
  • International Educated
  • FMCG, Spirits, or Tobacco Background

Career Growth 

MMI offers many exciting careers across our teams and international territories, resulting in a fruitful and rewarding career.

We are passionate about the development of our own people and have a proud track record of providing opportunities for individuals to develop in their existing roles, progress into more senior positions and ultimately reach their maximum potential.

We offer competitive salary packages that are regularly reviewed to ensure they remain appropriately competitive. Individual salaries are adjusted to reflect individual performance, which is consistent with our pay for performance culture. 

Company

Maritime & Mercantile International (MMI) is headquartered in Dubai, UAE, with joint venture operations in Oman and Abu Dhabi. MMI is a subsidiary of the Emirates Group. 

MMI specialises in the marketing, sales and distribution of alcoholic beverages. MMI is a major player in the region with retail shops across Dubai and joint venture operations in both Abu Dhabi and Oman. MMI is the biggest supplier of liquor to embassies, consulates, missions and licensed establishments based in the Middle East, North Africa and the Indian subcontinent. 

A passionate group committed to delivering and enjoying sustainable, profitable growth by achieving leadership though excellence in our chosen beverage categories and markets.

Our long standing operation in the market has given us a unique understanding and respect for both the cultural differences and common interests in this diverse society. At every interaction with our portfolio, events and outlets we strive to bring more to the lives of our customers and consumers

At MMI we represent and work closely with a number of key agencies who help us deliver our extensive portfolio of beers wines and spirits

For more information visit our website www.mmidubai.com 

MMI offers many exciting careers across our teams and international territories, resulting in a fruitful and rewarding career.

We are passionate about the development of our own people and have a proud track record of providing opportunities for individuals to develop in their existing roles, progress into more senior positions and ultimately reach their maximum potential.

We offer competitive salary packages that are regularly reviewed to ensure they remain appropriately competitive. Individual salaries are adjusted to reflect individual performance, which is consistent with our pay for performance culture.

We also offer a range of benefits which, depending upon the nature of the role and its location, may consist of some or all of the following:-

  • Housing Allowance
  • Transport Allowance
  • Utilities Allowance
  • Education Allowance
  • Performance Bonus
  • Incentive Bonus
  • Gratuity/End of service benefit provision
  • Annual leave entitlement
  • Leave travel ticket/allowance
  • Medical insurance
  • Life insurance
  • Mobile phone/blackberry/laptop
  • Staff discount in our outlets
Company info
Website
Telephone
00971562247466
Location
Emirates Holiday Building
Dubai
Dubai
Dubai
AE

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