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Category Manager

Employer
PepsiCo
Location
Theale
Salary
Competitive
Closing date
13 May 2014

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Sales

Job Details



Here at PepsiCo we are looking for Category Managers to join our Head Office Customer Insights team (based near Reading). Our Category Managers are aligned with one of our core products (including Walkers, Quaker and Tropicana), and to either our Impulse business or one of our Grocery customers.

We're fortunate that we make some of the country's favourite grocery brands, and our customers (and consumers) expect them to be on their shelves. But that expectation presents its own challenges, and we're not really a "resting on our laurels" kind of place. There is plenty of market share to be had out there, so come and help us win it.

Distinguished by our energetic, determined people, our sales teams combine a strategic and consultative approach with incisive consumer data to help both PepsiCo and our customers flourish. Our Category Managers play a key role with our customers whereby they provide customer, category and shopper insight to support and build category relationships.



Job Requirements:


Business:


· Identify & clearly define the key category and customer risks / opportunities generating the relevant insight needed to resolve these

· Lead the category planning process across categories, highlighting growth opportunities and identifying business targets through category, shopper & market analysis

· Lead and own the delivery of the Category Team AOP for PepsiCo within a customer

· Strengthen existing category relationships and establish new senior wiring in our categories with the aim of moving PIUK towards indispensable partner status to drive category, customer & PI growth

· Lead key strategic projects

· Act as an integral partner to internal sales team by providing category and customer insight that helps shape strategies & tactics, including external / internal information strategy



People:

· Accountable for full data systems training of BU to minimise day to day requests

· Take on-point responsibility for specific NPD / Category projects and use data to help define the ultimate in-store vision for each activity /category

· Contribute to overall team agenda and vision cross channel & category

· Support line manager in building strategic agenda with your customer outside of core categories



Key Skills and Experience:

· Category and customer management experience is essential

· Strong analytical skills - the ability to synthesise and integrate learning from multiple sources and see the connections in data, trends and events to generate insights

· Strong presentation skills - be comfortable presenting internally / externally to all levels

· Listening & influencing - actively seek out and understand the input of others to gain broad alignment to ideas.

· Time management skills through multi-tasking and agenda prioritisation

· UK market experience


The roles are based in Theale, Berkshire, UK. Our salaries are competitive and we offer an excellent benefits package which includes: a performance related bonus, private healthcare, pension and free on site gym.
 

Company

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

 

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