Lead BAM (2 Reports)- Landmark Group- FMCG Branded Drinks Business

The Client

As a leading & fast growing UK Drinks Businesses, our client has an impressive track record of success and an exceptionally bright future. Operating within the Dinks Branded market, their offering is both sophisticated and premium in nature and subsequently has become a real product of choice for many discerning consumers. Operating within a matrix led divisional Company structure has meant that their product offering is highly extensive whilst offering Brands with provanance & regional heritage to boot.

The Role

As the Lead BAM you will take full P&L accountability for the Landmark Group For 2014 fiscal year, this equates to a sizeable piece of the overall sales/profit of the business, hence the role is a highly challenging one. You will manage a team of 2 Account managers and be the Business Lead in an effort to take the category and customer to new levels of growth performance. Having close involvement with range management and merchandising, you will also feel the stretch of your intellectual capabilities as you find new ways of understanding your customer and end consumer.

• Managing & Building New Business
• Direct customer contact across all relevant functions.
• Negotiate annual Joint Business Plans (JBPs)
• Full appreciation of the complexity of dealing Buying Groups
• Manage product mix to maximise margin.
• Negotiate all elements of pricing, terms and promotions within Business guidelines.
• Deliver price increases.
• Pre- and post-evaluate promotional activity.
• Ensure that activity supports central brand direction where applicable
• Exercise Trade Spend control and process adherence
• Manage effective communication of Brand plans to the Customer Base

Whilst you will be fully supported by the Sales Director to whom you report; the emphasis will very much be on you to show how you can deliver and grow the Business. The category in which the role operates brings both challenges of leading NPD and Category initiatives requirements and also a real “tough trading” environment where strength of character is key. The Business offers successful employees a clear structured career path which they can follow across the several divisions they operate.

Candidate Requirements

The ideal candidate will have gained strong experience in Retailer Brand or Branded  Cash & Carry National Accounts within the FMCG sector across either Drinks of Food; additionally the client is also willing to consider dynamic Junior NAM candidates currently working on C&C/Wholesale Accounts . Financial Acumen and Strong Negotiations skills are a must, as this role will test the toughest of characters.