The Customer Marketing Manager at Reckitt Benckiser is responsible for driving sales and profit achievement in all categories within a specific retailer via the effective implementation of 4P's strategies in partnership with the National Account and Marketing teams.
Why this role is the one for you?
You want to be known for making positive changes to Category performance, through building strong partnerships with retailers & delivering excellent in store execution of initiatives to maximise category growth.
You have a passion for achievement; strong influencing skills, integrity and drive with a strong desire to make things happen.
Responsibilities/AccountabilitiesInputs into customer 4P (Product, Presence, Pricing, Promotion) strategy & drives the execution plans of in conjunction with national account teams, and applies Category success models for 4P within retailer
Works with customer and national account teams to execute agreed local success models into store
Responsible for specific retailers to lead category management projects and optimise range and merchandising
Translate consumer and customer understanding into leading category insights and strategies
Presenting Category strategies/ vision and 4P strategy to our customers
Be the customer knowledge expert for the account portfolio
Establishing collaborative partnerships with key accounts separate from the sales team
Continuous analysis of the customer's position, works together with the Key Account Manager to recommend in store actions aimed at strengthening Reckitt Benckiser's position in the category
