Cellar Trends has had a remarkable track record in building successful wines and spirit brands. It created the Sambuca market with Luxardo: it doubled the Faustino wine business; it did what they said could not be done and launched Armand de Brignac as a super-premium luxury champagne priced above the existing players; it is becoming a major player in the craft vodka market with Chase; it is rapidly developing the brand leading Premium Tequila, Patron; and of course, it built the phenomenon that is Jägermeister.