Category Marketing Manager

My client is looking to recruit a Category Marketing Manager  to join a fast paced, fmcg business within the Northwest region. We are looking for experienced individuals with a strong background in category, product or marketing to join this prestige brand.

Job Description

We are recruiting a Category Marketing Manager to drive category focus and opportunity creation. If you are currently working in a Category, Product, or Marketing role within a FMCG/Consumer related business, this role will be highly suited to you.
The Category Executive will be a part of Marketing & Product Management Function. You will be responsible for defining the strategy for core categories, setting market share targets, quantifying opportunities and recommending product portfolio requirements.

Responsibilities:
Develop and drive implementation of the category strategy
Set category performance targets (market share)
Propose product deployment and development priorities for the category in order to gain market share and/or increase profitability
Identify and quantify growth opportunities and work together with the Sales & Customer Management team to release them
Support departments to integrate category plans into customers plans and actively participate in Key Account Teams
Define and allocate marketing support resources needed to achieve plans - drive and follow-up implementation of marketing investment and ensure compliance with marketing support guidelines
Analyse and track the development of the Category - volume, value, share – and drive awareness of the category trends across the business and key stakeholdersTravel to Uk customers will be required for this role

Person Specification

Skills required;
Marketing or Business qualification (Degree or equivalent)
Experience of working in Soft Drink Category - Desirable
Experience of Marketing, Product or Category Management in
FMCG or retail at a Blue Chip Company - Essential
Analytical mind set, desirable
Full UK driving licence
Strong presentation & communication skills