Category Manager - Premium Alcoholic Drinks
- Employer
- The Oval Partnership
- Location
- South East Region
- Salary
- 40-50k + Car allowance, 20% Bonus, PHI, Dental, Pension, Food & Beer allowance, Inc prot & Life ins
- Closing date
- 15 Aug 2014
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Category Management, Marketing
Job Details
Our client is a truly global business with market leading internationally recognised brands within the beer sector. With a heavy presence already in the UK an opportunity has arisen within their growing Category team
As a Category Manager your role will entail...
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Taking the lead in the category relationship with specific key strategic customers including Head Office visits and buyer meetings to gain additional ranging and more preferential space.
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Developing the category agenda and position of influence within your key customer base
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Building strong relationships and influencing customers to move their strategies in directions that support MBUK portfolio
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Leading the identification of gaps in the Category approach & Category/Shopper Insight and developing plans to fill them and take the insight out to customers
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Supporting the Category Controller in developing category vision and engagement plans for the long term to “Change The Way People Think About Beer”
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Leading the development of customer specific category vision & category strategy sell-in meetings and outputs
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Representing the Category function and requirements in sales team meetings as appropriate
- Working with the commercial teams to develop Joint Business Plans which achieve customer sales and distribution targets
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Data mining, analysis and presentation creation and delivery of customer category reviews for key strategic customers.
- Development of category arguments and activities to drive business and turn the data and insight into compelling selling stories
- Developing category agenda and position of influence within customer base
- Working with the Customer Marketing Department to develop highly creative in-store activity
- Developing, implementing and reviewing category plans to optimise brand performance
Key Competencies required
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Communication and Influencing - Communicating category insights in a compelling way, so that it is easy for our business partners to leverage them for improved decision-making
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Generating Meaningful & Actionable Insights - Creating timely and relevant category insights that inspire a culture of action that drives competitive advantage.
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Planning & Execution - Doing the right research to address the business questions and executing projects with excellence.
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Business Acumen - Incorporating knowledge of the business model and strategies / goals into research planning, design and recommendations.
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Relationship Building - Developing productive and mutually beneficial relationships with business, strategic accounts and agency partners.
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Methodology & Analytics Inventory - Choosing and applying the research and analytical tools that are necessary to meet client needs.
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Problem Solving - The ability to identify, analyse and diagnose a problem and then suggest a viable solution
Experience & Skills required
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Proven insight or Category development experience preferably within the FMCG market place
- In-depth understanding and experience of On or Off Trade data systems – examples being Nielsen Answers or IRI CPGN, Kantar Worldpanel, Retailer Proprietary Databases, CGA
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Strong analytical skills and understanding of merchandising and shopper behaviours
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Drinks experience is preferable but not essential
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Problem solving, imagination and creativity
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Presentation skills – ability to present and respond to questions posed by key customers
Behaviours required
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Enthusiasm for making a difference – will to win for the business & customers
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Gravitas and excellent relationship builder - ability to influence at senior levels
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Self-starter with drive and ambition – progress through the business
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Confidence and highly proficient when dealing with data
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Analytical – high level of analysis
Company
The Oval Partnership is a specialist search organisation in the Food and Drinks manufacturing sector. Established over 15 years ago, we recruit permanent and interim managers at Middle, Senior and Director Level across: - General Management, Commercial, Marketing, Manufacturing, Supply Chain, Technical / NPD, Finance and HR.
Our team of specialist consultants aim to fully understand and meet the needs of both clients and candidates to achieve mutually beneficial matches for both candidates' careers and client's business needs.
- Telephone
- 01302 711776
- Location
-
2 St Nicholas Terrace
Church Walk
Doncaster
DN10 6JD
GB
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