MARKETING MANAGER

MARKETING MANAGER

Simon Howie Foods is a multi-award winning business based in Dunning near Perth, from where we supply the four main multiples and a large number of leading hotels and restaurants; we also have our own superb retail outlets in Perth and Auchterarder.

We are a consumer led business where quality, customer service, high standards, consistency and reliability are not just words, they are the backbone of our business.

We have an exciting opportunity for a  Marketing Manager to play a lead role in the business at this exciting stage in our development.

JOB PURPOSE:    To manage all elements of the Marketing mix. Develop and implement an effective Brand Strategy (including a Digital Strategy) which increases brand equity, presence, sales and profit.

• Develop, implement and review Brand Strategy

o Play the lead role in developing a Brand Strategy which builds equity, presence, sales and profit. Review progress against agreed strategy every quarter, and take appropriate action
o Monitor the 4P’s on a quarterly basis and agree an action plan to ensure the brand is adhering to the agreed strategy
    

• Lead the NPD Process

oPropose new products which will make a tangible impact on the bottom line , developing an outline business case for specific new projects
o Ensure new products hit the required internal and external milestones
o Develop trade sell-in presentations to support the launch of new products
o Evaluate the success of new products post their launch

• Manage Trade Marketing Strategy and its implementation with relevant customer contacts

o Ensure we have effective display tools which make the brand stand out on shelf
o Develop a programme of brand activation initiatives which engage with consumers and encourage trial and increased sales

•    ATL / Brand Building

o Create a plan for the most effective use of A&P investment 
o Ensure that the creative message(s) is /are kept up to date and applied ‘through the line’

•Digital

o Post regular updates on the website blog
o Update the website using the CMS system, Magneto
o Management of Search Engine Optimisation
o Use of Google Analytics
o Monthly email updates to customer database
o Facebook and Twitter updates
o Work with our web developers to deal with any maintenance / programming issues. 

The Person

• A relevant Marketing or equivalent qualification or equivalent

• Significant experience as a Brand or Marketing Manager

• Demonstrable creative skills which have added to the bottom line

• An up to date knowledge of current marketing practices, including Digital Media

• Must understand strategic business planning process

• Sound analytical skills

• Excellent interpersonal / communication and presentation skills

• Knowledge of customer relationship management and marketing related software 

• Appropriate IT skills

• Ability to work to own initiative and to prioritise workload

• Ability to work effectively as part of a team and to contribute to team objectives

• Ability to work flexibly and respond to change

• Results orientated approach to work

• Ability to keep various tasks running at same time  

- Fresh food industry experience highly beneficial

This is an exciting, career enhancing, opportunity for the right person. Please e-mail full CV and covering letter which clearly outlines why you think you have right skills, experience and attitude for the job clicking the 'Apply Now' button below by 18th July. Please indicate your current salary. Applications will not be accepted without a cover letter. 

Unfortunately, we are only able to respond to successful applicants. If you are being invited to 1st stage interview, we will contact you within 2 weeks of your application date.

Strictly no agencies, canvassing or cold calling