Category Marketing Manager | Brand & Own Label Business | North West

The Business

Growing rapidly this year has been achieved through acquisition and astute commercial strategy, maximising profit and return on investment across marketing spend. Key to this has been an increased focussed on numbers, developing competencies and category literacy in retailer data sets across commercial and category teams. Looking to 2014, the business wants to bring on board a strong Customer Marketeer with the ability to bring commercial, brand and category strategy closer together through a focus on profit for the business and the retailer.

The Role

You will be looking to influence internally in order to achieve joined up thinking on key decisions relating to marketing spend. Working closely with brand marketing, category and commercial controllers you will be looking to understand the pressures that influence their view on where spend should be emphasised. Linking this with sound insights on what customer activation drives growth, you will be best qualified in the business to steer the marketing budget and challenge historically unhelpful behaviour that causes overspending and fire-fighting.  

The Person

You will be operating as a customer/shopper or trade marketer in a large blue-chip business and will have experience of driving profitability in under the line spending. In addition to this you will also have a passion for understanding what shopper behaviours are best activated and will have strong skills with EPOS systems which can be applied to investigate this. You will be used to influencing people using your insights and will have no problems with developing long-term relationships in order to achieve this.

How to Apply

If the above sounds of interest, please email your CV richard.bennigsen@bwpenman.com or call us on 0113 2585 150.